As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months.
We continue to see strength in the off-road categories, and there was a noticeable uptick in demand for motorcycles.
If you are a manufacturer or dealer selling boats, RVs, or off-road vehicles, this content is for you!
We witnessed a significant increase in consumer demand week over week. This was driven by significant gains in the off-road category, with interest in side by sides leading the way.
When we examine ‘Time to Purchase’, almost 48% of consumers indicate they are buying within a week, which is the highest it’s been since the pandemic hit.
It’s highly likely that at some point in your purchase journey, you read what other customers had to say about the product or service being considered.