Rollick

About

Rollick is an Inc. 5000 fastest-growing private company and the leading technology provider to help RV, Marine, Powersports, and Equipment manufacturers and dealers find, win, and keep customers.

Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey from pre-purchase through re-purchase.

We have rapidly built integrated technology solutions, such as Aimbase and RollickDR, to help OEMs and dealers own and track the customer journey.

Additionally, GoRollick.com is a fast-growing outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, manufacturers, and an affinity partner network with access to:

Our Vision

To become the most digitally transformative company in RV, Powersports, and Marine.

Our Mission

To revolutionize the RV, Powersports, and Marine shopping lifecycle.

Our Values

Innovate. Don’t Imitate.

We are challengers; not only for the market but for ourselves. We go beyond the obvious. We think strategically about the market and our products to come to the best solution.

Experience is Everything.

We recognize the power of a world-class experience. We strive for simplicity for users of our products, including partners and consumers.

We Set a High Bar.

We focus on creating value for our clients and partners & in return get rewarded. We focus on impact, not activity. We deliver results for our customers, the ecosystem, and Rollick.

Data Drives Us.

We turn data into assets. Our ability to capture and unleash the power of data is unique. We believe in the power of data, to drive the business and decisions.

Fun is What We Do.

We believe productivity and fun go hand-in-hand. Our teams celebrate successes, promote community and encourage one another. Our passion for our work makes our days as fun and fulfilling as the industry we serve.

Our Team

A talented and experienced team driven by a passion to make the recreation and industrial buying process better.

The Rollick leadership team is deeply experienced in building valuable affinity, dealer and manufacturer relationships enabled by innovative sales and marketing technology. 

Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

Jason Nierman

Co-Founder &
Chief Revenue Officer

Jill Tarallo

Chief Operating Officer

Jeff Coffman

SVP Enterprise
Solutions & Marketing

Dan Ramler

SVP Technology & Product

Amy Norris

Head of Dealer Solutions

Wirta Wiriyan

SVP, Architecture

Krishna Prasad

Managing Director - Rollick India

Chris Y

Chris Yeloushan

VP, Dealer Solutions

Jason Riley

Senior Director, Marketing
and Sales Development

Justin Webster

Product

Casey Baker

Senior Director,
Partnerships & Marketing

investors

Thank you to our investors who believe in innovation and forward motion in the recreation and industrial verticals.

Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

Bernie conceptualized Rollick as a platform to help transform the outdoor recreational product retailing experience. He drives Rollick’s strategic vision while focusing on our affinity, OEM and investor partners.

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Jason Nierman

Co-Founder and Chief Revenue Officer

Jason co-conceptualized Rollick as a platform and oversees all marketing, sales, and business activities. In this role, he establishes and develops the company’s strategic partnerships with recreation OEMs, dealers, affinity organizations, and allied partners.

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Jill Tarallo

Chief Operating Officer

Jill combines over 30 years of experience in finance, operational excellence, strategic business intelligence, product and technological innovation for both Fortune 500 organizations and innovative technology start-ups with outstanding execution to maximize company value and profitability.

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Jeff Coffman

SVP Enterprise Solutions & Marketing

Jeff brings over 15 years of OEM sales and marketing experience to Rollick. Jeff is responsible for all account management, strategic marketing, and business development initiatives for Rollick’s OEM Solutions team.

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Dan Ramler

SVP Technology & Product

Dan has over 18 years of software development, product, and technology management experience. He is responsible for core product planning and execution.

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Amy Norris

Head of Dealer Solutions

Amy has 15+ years of successful sales experience in the automotive industry. She has a proven track record of leading sales and customer service teams and a reputation for establishing clear strategies, building strong teams, and producing consistent results. 

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Wirta Wiriyan

SVP, Architecture

Wirta is the Superman behind our technology! If it can be done, Wirta has it covered. He is responsible for our engineering and IT teams at Rollick.

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Krishna Prasad

Managing Director - Rollick India

Krishna manages our development and content operations in India. With over 15 years of auto and data experience both in the USA and India, he helps bring scalable product development and analytics services to our customers.

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Chris Y

Chris Yeloushan

VP, Dealer Solutions

Chris is our avid in-house expert in all outdoor products. Chris is focused on building and developing key strategic partnerships within our Dealer and Partner networks to help create the most transparent consumer buying and ownership experience.

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Jason Riley

Senior Director, Marketing and Sales Development

Jason has over 10 years of experience working as a marketing and sales development strategist for local and national brands. He is responsible for all aspects of marketing, branding, and strategy for Rollick with a core focus on driving demand for the Enterprise and Dealer Solutions teams.

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Justin Webster

Product

Justin joined Rollick on day 1 and has been responsible for all aspects of Rollick’s product development for OEMs, Dealers, and the Digital Marketplace. 

Justin combines over 20 years of experience successfully building, directing, and sourcing transformative projects in a highly competitive market. A former alum at FOX Interactive Media (FIM) and VP and lead designer of Hulu, Webster understands how to drive technical innovation and integration across multiple platforms.  

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Casey Baker

Sr. Director, Partnerships & Marketing

Casey brings more than 12 years’ experience in Marketing, Advertising, and Business Development to Rollick. His team manages the GoRollick marketplace, consumer marketing, as well as Rollick’s extensive Partner and Publisher relationships.

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