Rollick
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About

Rollick is an Inc. 5000 fastest-growing private company and the leading technology provider to help RV, Marine, Powersports, and Equipment manufacturers and dealers find, win, and keep customers.

Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey from pre-purchase through re-purchase.

We have rapidly built integrated technology solutions, such as Aimbase and RollickDR, to help OEMs and dealers own and track the customer journey.

Additionally, GoRollick.com is a fast-growing outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, manufacturers, and an affinity partner network with access to:

  • 250+ million high-quality customers including policyholders of major insurance providers
  • Employees at more than 2,000 top U.S. companies
  • Members of the military, veterans and first responders

Our Vision

To be the most digitally transformative company for recreation and industrial equipment manufacturers and their dealers.

Our Mission

To revolutionize the recreation and industrial equipment shopping lifecycle.

Our Values

Innovate. Don’t Imitate.

We are challengers; not only for the market but for ourselves. We go beyond the obvious. We think strategically about the market and our products to come to the best solution.

Experience is Everything.

We recognize the power of a world-class experience. We strive for simplicity for users of our products, including partners and consumers.

We Set a High Bar.

We focus on creating value for our clients and partners & in return get rewarded. We focus on impact, not activity. We deliver results for our customers, the ecosystem, and Rollick.

Data Drives Us.

We turn data into assets. Our ability to capture and unleash the power of data is unique. We believe in the power of data, to drive the business and decisions.

Fun is What We Do.

We believe productivity and fun go hand-in-hand. Our teams celebrate successes, promote community and encourage one another. Our passion for our work makes our days as fun and fulfilling as the industry we serve.

Our Team

A talented and experienced team driven by a passion to make the recreation and industrial buying process better.

The Rollick leadership team is deeply experienced in building valuable affinity, dealer and manufacturer relationships enabled by innovative sales and marketing technology. 

Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

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Jason Nierman

Co-Founder &
Chief Revenue Officer

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JillT

Jill Tarallo

Chief Operating Officer

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Jeff Coffman

SVP Enterprise
Solutions & Marketing

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danr

Dan Ramler

SVP Technology & Product

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Amy Norris

SVP, Dealer Solutions

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Wirta Wiriyan

SVP, Architecture

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Krishna Prasad

Managing Director - Rollick India

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Chris Y

Chris Yeloushan

VP, Dealer Solutions

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Jason Riley

Senior Director, Marketing
and Sales Development

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Justin Webster

Product

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Casey Baker

Senior Director,
Partnerships & Marketing

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investors

Thank you to our investors who believe in innovation and forward motion in the recreation and industrial verticals.

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Rollick Inc

Our mission is to revolutionize the recreation and industrial equipment shopping lifecycle.​

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Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

Bernie conceptualized Rollick as a platform to help transform the outdoor recreational product retailing experience. He drives Rollick’s strategic vision while focusing on our affinity, OEM and investor partners.

Linkedin

Experience:

  • Co-Founder and Chief Strategy Officer, TrueCar.
  • Author, The Sumo Advantage.
  • Host, Extreme BizDev Podcast.
  • Member of the Board of Directors, Dealer Tire.

Education:

  • B.S. Business Management, SUNY at Stony Brook.

Home Base:

  • Austin, TX

Jason Nierman

Co-Founder and Chief Revenue Officer

Jason co-conceptualized Rollick as a platform and oversees all marketing, sales, and business activities. In this role, he establishes and develops the company’s strategic partnerships with recreation OEMs, dealers, affinity organizations, and allied partners.

Linkedin

Experience:

  • Founder and President at Accelerated Advising, Inc.
  • Chief Development Officer at OpenHouse Realty, Inc.
  • Vice President of Partner Development at TrueCar
  • Business Development Consultant, TransUnion

Education:

  • MBA, Booth Business School at University of Chicago
  • B.S. Finance and Journalism Certificate, Indiana University

Home Base:

  • Austin, TX
JillT

Jill Tarallo

Chief Operating Officer

Jill combines over 30 years of experience in finance, operational excellence, strategic business intelligence, product and technological innovation for both Fortune 500 organizations and innovative technology start-ups with outstanding execution to maximize company value and profitability.

Linkedin

Experience:

  • Chief Operating Officer, enVOLO
  • Chief Operating Officer, NextGen360
  • Sr. Director Strategy & Operations, Dealertrack Technologies
  • Sr. Director, Operations, Manheim
  • Chief Operating Officer, Manheim NRT

Education:

  • Certificate of Specialization in Strategy - Harvard Business School
  • MBA, Robert Morris University
  • B.S. Accounting & Finance, Robert Morris University

Home Base:

  • Atlanta, GA

Jeff Coffman

SVP Enterprise Solutions & Marketing

Jeff brings over 15 years of OEM sales and marketing experience to Rollick. Jeff is responsible for all account management, strategic marketing, and business development initiatives for Rollick’s OEM Solutions team.

Linkedin

Experience:

  • President at AVALA Marketing Group
  • Marketing Analyst at American Airlines

Education:

  • MBA, Marketing, University of Texas at Austin
  • B.S., Journalism/Advertising, University of Missouri

Home Base:

  • St. Louis, MO
danr

Dan Ramler

SVP Technology & Product

Dan has over 18 years of software development, product, and technology management experience. He is responsible for core product planning and execution.

Linkedin

Experience:

  • CTO, The AVALA Marketing Group
  • Owner, Aediasoft Computer Solutions
  • Sr. Architect, Neutron Technologies

Education:

  • BA, Computer Information Systems, The Missouri State University

Home Base:

  • St. Louis, MO

Amy Norris

SVP, Dealer Solutions

Amy has 15+ years of successful sales experience in the automotive industry. She has a proven track record of leading sales and customer service teams and a reputation for establishing clear strategies, building strong teams, and producing consistent results. 

Linkedin

Experience:

  • National Director of Service Shop Sales CARFAX a unit of IHS Markit (NYSE: INFO)
  • Service Link Sales Manager CARFAX, Inc.
  • Mid-Atlantic Regional Sales Manager, Cox Automotive at VinSolutions

Education:

  • Chestnut Hill College, Trinity Washington University, Northern VA Community College
  • AWS Certified Cloud Practitioner (CLF)

Home Base:

  • Washington, D.C.

Wirta Wiriyan

SVP, Architecture

Wirta is the Superman behind our technology! If it can be done, Wirta has it covered. He is responsible for our engineering and IT teams at Rollick.

Linkedin

Experience:

  • Founder, W-Tech Consulting, LLC
  • CTO, Mainspring Healthcare, acquired by Accruent
  • CTO, AutoStyleMart, acquired by Dealertrack and now part of Chrome Data Solutions
  • CTO, Automotive Directions, acquired by CDK Global

Education:

  • MBA (MIS), U. of Wisconsin Madison
  • B.S. MIS, Syracuse University, NY

Home Base:

  • Madison, WI

Krishna Prasad

Managing Director - Rollick India

Krishna manages our development and content operations in India. With over 15 years of auto and data experience both in the USA and India, he helps bring scalable product development and analytics services to our customers.

Linkedin

Experience:

  • Technical Architect at AutoData Solutions, Inc.
  • Technical Lead at Dealertrack Technologies
  • Development Manager at AutoStyleMart, Inc.
  • Manager - Technology at i-Vantage

Education:

  • Bachelor of Engineering, Andhra University

Home Base:

  • Hyderabad, India
Chris Y

Chris Yeloushan

VP, Dealer Solutions

Chris is our avid in-house expert in all outdoor products. Chris is focused on building and developing key strategic partnerships within our Dealer and Partner networks to help create the most transparent consumer buying and ownership experience.

Linkedin

Experience:

  • Vice President, Partner and Dealer Development at CarSaver
  • Director, Dealer and Partner Development at TrueCar
  • Regional Claims & Marketing Manager at Mercury Insurance
  • Claims Manager at Progressive Insurance
  • Dealership Manager at Thrifty Outdoor Equipment and Supply

Education:

  • Bachelor’s Degree, University of South Florida

Home Base:

  • Full-Time Road Warrior

Jason Riley

Senior Director, Marketing and Sales Development

Jason has over 10 years of experience working as a marketing and sales development strategist for local and national brands. He is responsible for all aspects of marketing, branding, and strategy for Rollick with a core focus on driving demand for the Enterprise and Dealer Solutions teams.

Linkedin

Experience:

  • Director of Marketing at AVALA Marketing Group
  • Marketing Communications at Delta Dental of Missouri
  • Business Development and Marketing Manager at Sandberg Phoenix

Education:

  • MA, Marketing & Advertising, Webster University
  • BS, Advertising and Graphic Design, Southeast Missouri State

Home Base:

  • St. Louis, MO

Justin Webster

Product

Justin joined Rollick on day 1 and has been responsible for all aspects of Rollick’s product development for OEMs, Dealers, and the Digital Marketplace. 

Justin combines over 20 years of experience successfully building, directing, and sourcing transformative projects in a highly competitive market. A former alum at FOX Interactive Media (FIM) and VP and lead designer of Hulu, Webster understands how to drive technical innovation and integration across multiple platforms.  

Linkedin

Experience:

  • Executive Director, Product Development & Operations, The Wall Street Journal
  • Vice President, Product Development & Design, FOX Interactive Media
  • Director, Product Development, FOX Sports

Education:

  • B.A. Communications & History, University of Alabama, Roll Tide!

Home Base:

  • Saratoga Springs, NY

Casey Baker

Sr. Director, Partnerships & Marketing

Casey brings more than 12 years’ experience in Marketing, Advertising, and Business Development to Rollick. His team manages the GoRollick marketplace, consumer marketing, as well as Rollick’s extensive Partner and Publisher relationships.

Linkedin

Experience:

  • VP, Digital Marketing at Bank OZK
  • Sr. Director, Marketing & Digital Solutions at The Communications Group
  • Performance Marketing at Junk Brands
  • Digital Marketing Director at Superior Automotive
  • Operations and Event Management at Sam’s Club

Education:

  • Bachelor’s Degree, University of Arkansas
  • Google Ads & Analytics Certifications (5+ years)
  • Lean Six Sigma Certification

Home Base:

  • Little Rock, AR