Rollick

Our Leadership

A talented and experienced team driven by a passion to make the recreation and industrial buying process better.

The Rollick leadership team is deeply experienced in building valuable affinity, dealer and manufacturer relationships enabled by innovative sales and marketing technology. 

Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

JillT

Jill Tarallo

Chief Operating Officer

Jason Nierman

Co-Founder &
Chief Revenue Officer

Mark Coultas

Head of Finance

Jeff Coffman

SVP Enterprise
Solutions & Marketing

danr

Dan Ramler

SVP Technology & Product

Amy Norris

SVP, Dealer Solutions

Krishna Prasad

Managing Director - Rollick India

Chris Y

Chris Yeloushan

VP, Dealer Solutions

Jason Riley

VP, Enterprise Sales & Marketing Strategy

Justin Webster

Product

Casey Baker

Senior Director,
Partnerships & Marketing

investors

Thank you to our investors who believe in innovation and forward motion in the recreation and industrial verticals.

Bernie Brenner

Bernie Brenner

CEO and Chairman of the Board

Bernie conceptualized Rollick as a platform to help transform the outdoor recreational product retailing experience. He drives Rollick’s strategic vision while focusing on our affinity, OEM and investor partners.

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JillT

Jill Tarallo

Chief Operating Officer

Jill combines over 30 years of experience in finance, operational excellence, strategic business intelligence, product and technological innovation for both Fortune 500 organizations and innovative technology start-ups with outstanding execution to maximize company value and profitability.

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Jason Nierman

Co-Founder and Chief Revenue Officer

Jason co-conceptualized Rollick as a platform and oversees all marketing, sales, and business activities. In this role, he establishes and develops the company’s strategic partnerships with recreation OEMs, dealers, affinity organizations, and allied partners.

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Mark Coultas

Head of Finance

Mark, our Head of Finance, is a seasoned financial professional with deep experience in structuring financial operations and evaluating capital allocation priorities. With a solid educational background in finance and accounting, Mark has consistently demonstrated his expertise in managing complex financial matters.

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Jeff Coffman

SVP Enterprise Solutions & Marketing

Jeff brings over 15 years of OEM sales and marketing experience to Rollick. Jeff is responsible for all account management, strategic marketing, and business development initiatives for Rollick’s OEM Solutions team.

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danr

Dan Ramler

SVP Technology & Product

Dan has over 18 years of software development, product, and technology management experience. He is responsible for core product planning and execution.

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Amy Norris

SVP, Dealer Solutions

Amy has 15+ years of successful sales experience in the automotive industry. She has a proven track record of leading sales and customer service teams and a reputation for establishing clear strategies, building strong teams, and producing consistent results. 

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Krishna Prasad

Managing Director - Rollick India

Krishna manages our development and content operations in India. With over 15 years of auto and data experience both in the USA and India, he helps bring scalable product development and analytics services to our customers.

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Chris Y

Chris Yeloushan

VP, Dealer Solutions

Chris is our avid in-house expert in all outdoor products. Chris is focused on building and developing key strategic partnerships within our Dealer and Partner networks to help create the most transparent consumer buying and ownership experience.

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Jason Riley

VP, Enterprise Sales & Marketing Strategy

Jason has over 15 years of experience working as a marketing and sales development strategist for local and national brands. He is responsible for all aspects of enterprise OEM sales and marketing strategy in the RV, powersports, and equipment industries. 

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Justin Webster

Product

Justin joined Rollick on day 1 and has been responsible for all aspects of Rollick’s product development for OEMs, Dealers, and the Digital Marketplace. 

Justin combines over 20 years of experience successfully building, directing, and sourcing transformative projects in a highly competitive market. A former alum at FOX Interactive Media (FIM) and VP and lead designer of Hulu, Webster understands how to drive technical innovation and integration across multiple platforms.  

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Casey Baker

Sr. Director, Partnerships & Marketing

Casey brings more than 12 years’ experience in Marketing, Advertising, and Business Development to Rollick. His team manages the GoRollick marketplace, consumer marketing, as well as Rollick’s extensive Partner and Publisher relationships.

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