Read the latest

5 Key Best Practices for Commercial and Industrial OEM Dealers to Nurture Past Clients

June 26, 2024

Summer is a Poppin’: Is Your Marketing Plan Working?

For dealers and Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors—like skid steers, zero-turn mowers, and mini excavators—staying current with seasonal marketing trends is crucial for business performance. In our industry, consumer behaviors shift with the seasons, and our marketing plans must adapt to capitalize on these...

What is the Lifetime Value of a Client to Your Dealer?

In the commercial and industrial sectors, understanding a client's lifetime value is crucial for both dealers and OEMs. While whole goods sales are a significant part of the business, a client's true value extends far beyond the initial purchase. To maximize profitability and ensure long-term success, it's essential to consider...

The Overlooked Value of Post-Sale Engagement

In many commercial and industrial sectors, channel focus often lies disproportionately on closing the sale, with less attention given to what happens after the deal. However, for dealers and OEMs, post-sale engagement is a critical component of business strategy that is frequently overlooked. By nurturing customer relationships after the sale,...

Speed to Lead: Staying Ahead of the Competition in Modern Dealers

Swift lead response is crucial in the recreational equipment industry, significantly impacting sales performance. This post examines the critical impact of rapid lead response and its correlation with improved sales outcomes. By exploring the role of technology in streamlining lead management, uncovering the link between rapid lead response and customer...

From Sale to Service: How Post-Sale Engagement Drives Profitability

In today's competitive business landscape, the significance of post-sale engagement cannot be overstated. Beyond the initial transaction, proactive customer support, personalized communication, and value-added services are key to fostering long-term customer relationships and increasing lifetime value. By investigating data-driven strategies, key metrics for evaluation, and actionable insights for optimization, businesses can...

Understanding AI: What It Can and Can’t Do for Modern Dealers

The dealer management space is undergoing a profound transformation with artificial intelligence (AI) integration. This technology is enhancing lead quality, customer experiences, and operational efficiency and paving the way for a new era of dealer management. This article discusses the multifaceted impact of AI on modern dealers, illuminating its potential...

Subscribe To The Blog