The outdoor recreation industry is witnessing unprecedented growth, which has raised customer expectations. In this environment, outdoor recreation dealers must go beyond providing high-quality products and consider how to deliver unparalleled customer experiences. One critical way to achieve this is through customer satisfaction programs, which focus on capturing customer feedback...

Marketing automation has become a game-changer in today's RV and marine markets, where customers expect quick and customized interactions. This technology empowers dealers to manage leads efficiently, enhance customer engagement, and drive conversions. With tools specifically designed for the unique demands of these industries, marketing automation enables dealers to focus...

In the outdoor recreation industry, where product quality and customer satisfaction are paramount, lead generation is an essential aspect of success for Original Equipment Manufacturers (OEMs). Today’s OEMs are tasked with crafting outstanding recreational products, navigating complex marketing channels, understanding evolving customer preferences, and delivering value-driven customer experiences. Leveraging the...

Lead management in the powersports industry is a vital part of the sales process and a key driver of customer loyalty. Today's customers are informed and eager, seeking more than just a product—they want experiences that align with their passion for adventure. However, the journey from a curious lead to...

In a world where consumers are increasingly protective of their privacy, marketing automation can be a game-changer for dealerships—when used thoughtfully. Aimbase's marketing automation suite, powered by RollickLens™ and RollickScore™, empowers dealerships to connect with potential buyers meaningfully and respectfully. Here's how to leverage these tools to boost sales and...

Original Equipment Manufacturers (OEMs) and dealers play vital roles in shaping the customer experience, but their effectiveness hinges on how well they collaborate. A strong, cohesive relationship between OEMs and their dealer networks is essential for ensuring customers receive consistent, high-quality service at every stage of their journey. OEMs and...