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Unleashing Customer Connections: How Data-Driven Marketing Transforms Dealers

April 24, 2024

Inventory Marketing Unveiled: The Undeniable Impact on Dealer Success

For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let's look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales...

Examining the Future of Buying

Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By Chris Yeloushan, VP of Dealer Development, and Industry Relations In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market...

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping. By Jason Nierman Jason Nierman is the co-founder and chief revenue officer of Rollick. Rollick connects manufacturers, dealers, finance and insurance providers with in-market consumers in the powersports, RV and marine industries to deliver a seamless customer journey. Rollick's solutions, utilized...

Accelerating Growth: The Role of Marketing Automation in Modern OEM Campaigns

OEM campaigns (Original Equipment Manufacturers) are transforming with the integration of marketing automation. Here, we are exploring the pivotal role of marketing automation in empowering OEMs to renovate their antiquated marketing strategies. By analyzing the impact of this technology, we will uncover its beneficial effects on the industry and the...

Supercharge Your Dealer Success: Mastering Lead Incrementality

Understanding and optimizing lead incrementality is a game-changer for recreational vehicle sales dealers striving for unparalleled success. By examining the core principles and data-driven strategies, dealers can harness the potential of lead incrementality to elevate their performance and establish a lasting impact on the industry. The article below provides a...

Maximize Your ROI: Secrets About Marketing Automation You Must Know

The impact of marketing automation on Return on Investment (ROI) stands out in today's fast-paced digital landscape. By tapping into the power of marketing automation, dealers and manufacturers can achieve significant growth, boost customer engagement, and enhance their overall marketing strategies. This exploration aims to uncover seven key secrets of...

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