How can dealers today meet the evolving expectations of digital-savvy customers? In an era where online interactions dominate, adopting digital retailing solutions is no longer optional but essential. These platforms enhance customer buying experiences, streamline engagement, and leverage data analytics to drive sales. By integrating advanced digital tools, dealers can...

Sales processes are becoming increasingly complex in the rapidly evolving world of Original Equipment Manufacturers (OEMs), particularly in the commercial and industrial sectors. Products like skid steers, zero-turn mowers, and mini excavators require sophisticated sales strategies to meet customer demands and stay competitive. Sales automation is vital in this landscape,...

Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors, including skid steers, zero-turn mowers, mini excavators, and more, face unique challenges in assessing the effectiveness of their marketing strategies. Given these industries' precision and performance demands, it is crucial to understand the impact of marketing efforts. This article...

How can OEM dealers effectively nurture past clients to boost loyalty and sales? Retaining clients is crucial for sustained business growth, and nurturing past clients can significantly enhance loyalty and drive repeat sales. By implementing strategic follow-up schedules and personalized offers, OEM dealers for commercial and industrial sectors, such as...

For dealers and Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors—like skid steers, zero-turn mowers, and mini excavators—staying current with seasonal marketing trends is crucial for business performance. In our industry, consumer behaviors shift with the seasons, and our marketing plans must adapt to capitalize on these...

In the commercial and industrial sectors, understanding a client's lifetime value is crucial for both dealers and OEMs. While whole goods sales are a significant part of the business, a client's true value extends far beyond the initial purchase. To maximize profitability and ensure long-term success, it's essential to consider...