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From Sale to Service: How Post-Sale Engagement Drives Profitability

May 22, 2024

Understanding AI: What It Can and Can’t Do for Modern Dealers

The dealer management space is undergoing a profound transformation with artificial intelligence (AI) integration. This technology is enhancing lead quality, customer experiences, and operational efficiency and paving the way for a new era of dealer management. This article discusses the multifaceted impact of AI on modern dealers, illuminating its potential...

Discover the Power of Collaboration with Co-Op Marketing Options

The strategic impact of co-op marketing options on dealer partnerships is undeniable in the fast-paced world of recreation and equipment. These collaborative marketing strategies drive higher customer engagement and offer myriad benefits for businesses in this industry. From effective implementation strategies to maximizing ROI, co-op marketing options play a pivotal...

Nurturing Early Funnel Leads: Strategies for Dealers and OEMs

In the recreation and equipment industry, the significance of early funnel leads cannot be overstated. These leads play a pivotal role in shaping sales outcomes, making dealers and OEMs need to adopt data-driven strategies for maximizing lead conversion rates. By leveraging customer data and precision-focused engagement tactics, dealers and OEMs...

Unleashing Customer Connections: How Data-Driven Marketing Transforms Dealers

Data-driven marketing strategies can significantly influence dealer success, highlighting the crucial impact of personalized campaigns informed by deep data insights. These approaches, powered by AI and predictive analytics, are central to deciphering customers' purchase intentions, enhancing customer acquisition, and fostering brand loyalty. This exploration offers an in-depth look at how...

Inventory Marketing Unveiled: The Undeniable Impact on Dealer Success

For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let's look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales...

Examining the Future of Buying

Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By Chris Yeloushan, VP of Dealer Development, and Industry Relations In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market...

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