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OEMs Can Win Big with Dealer-Integrated Lead Management in 2025
About this eBook This eBook emphasizes the need for dealer-integrated Enterprise Lead Management Systems (ELMS) to improve lead quality, response times, and sales conversion rates. With manual lead routing causing delays, OEMs must adopt digital retailing tools, automate lead distribution, and integrate with dealer CRMs to capture high-intent buyers. Case...
Over 100 Suzuki Dealerships Achieve Results with Rollick’s Digital Retailing and Lead Nurture Solutions
Discover how over 100 Suzuki dealerships transformed their lead generation and customer engagement with Rollick's integrated digital solutions. This case study reveals how a strategic combination of the GoRollick Marketplace, RollickEngage, and RollickNurture empowered dealers to identify high-intent buyers earlier, personalize communications, and dramatically improve close rates, resulting in over...
Why Customer Satisfaction Programs Are Essential for Today’s Outdoor Recreation Dealers
The outdoor recreation industry is witnessing unprecedented growth, which has raised customer expectations. In this environment, outdoor recreation dealers must go beyond providing high-quality products and consider how to deliver unparalleled customer experiences. One critical way to achieve this is through customer satisfaction programs, which focus on capturing customer feedback...
Automating the Sales Process: The Benefits of Marketing Automation for RV and Marine Dealers
Marketing automation has become a game-changer in today's RV and marine markets, where customers expect quick and customized interactions. This technology empowers dealers to manage leads efficiently, enhance customer engagement, and drive conversions. With tools specifically designed for the unique demands of these industries, marketing automation enables dealers to focus...
How the Right Tech Helps Bring High-Quality Leads to OEMs
In the outdoor recreation industry, where product quality and customer satisfaction are paramount, lead generation is an essential aspect of success for Original Equipment Manufacturers (OEMs). Today’s OEMs are tasked with crafting outstanding recreational products, navigating complex marketing channels, understanding evolving customer preferences, and delivering value-driven customer experiences. Leveraging the...
The Future of Lead Management in the Powersports Industry
Lead management in the powersports industry is a vital part of the sales process and a key driver of customer loyalty. Today's customers are informed and eager, seeking more than just a product—they want experiences that align with their passion for adventure. However, the journey from a curious lead to...
