Find, Win, and Keep Customers

Join 130+ OEMs and Thousands of Dealers

We are the recreation and equipment industry’s leading customer engagement technology provider helping OEMs and dealers find, win, and keep customers.

Digital Retail and Aimbase


From enterprise lead management and customer satisfaction programs to inventory marketing solutions, deliver a seamless shopping experience on your website, your dealers' websites, and across the digital ecosystem.


Drive more leads, sales, and customer engagement with digital retailing technology and inventory promotion on the GoRollick Marketplace, which is home to over 250 million consumers from brands such as Sam's Club and AAA.


Create a competitive advantage for your organization by partnering with Rollick to reach outdoor recreation consumers. We partner with organizations such as the National Marine Manufacturers Association, U.S. Bank, Progressive, and many more.


Rollick Achieves Second Consecutive Year on the Inc. 5000 Annual List

Rollick is thrilled to announce its remarkable achievement of being included in the prestigious Inc. 5000 Annual List for the second consecutive year. This recognition is a testament to Rollick’s commitment to excellence, innovation, and its continued growth. 

Why Choose Rollick?

We Make the Outdoor Vehicle and Marine Shopping Experience Easy

With our connected ecosystem of marketing and customer engagement technology, and the recreation industry’s exclusive outdoor vehicle buying marketplace, GoRollick, OEMs and dealers can create a seamless consumer buying and ownership experience. Our solutions help you:

Increase Lead Quality

Leveraging Rollick's programs and technology, OEMs and dealers can see an 87% lift in quality lead submissions.

Sell More Units

OEMs and dealers leveraging our consumer shopping and engagement technology stack are experiencing a 50% increase sales.

Create Better Experiences

The customer experience is everything. Our connected OEM and dealer solutions create a seamless shopping experience for your customers.

WGO GoRollick
Minnie Winnebago
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OEM Clients
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Outdoor Recreation Partners
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Million GoRollick Consumers

Creating Better Customer Experiences with Technology

We connect OEMs, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, Marine, and equipment industries to deliver a seamless customer journey. 

Rollick is committed to helping OEMs and dealers serve customers in a richer, more personalized way that aligns with how buyers expect to shop for a boat, RV, or powersports vehicle.

Bernie Brenner, CEO Rollick

Bernie Brenner

CEO, Rollick


What Our Clients Are Saying

Rollick has been a vital marketing partner to Nautique for nearly 20 years. We utilize a combination of their Aimbase Marketing Automation and Customer Experience technology and services to help us deliver Nautique’s customer journey.

Brian Sullivan
    Brian Sullivan

    Nautique Boat Company

    The Rollick team is a true partner for Waterfront Brands. From Aimbase dealer lead management to digital strategy, the team is there to support our efforts as well as help grow our reach and impact within the market.

    Ashley Bruggeman
      Ashley Bruggeman

      Waterfront Brands

      Due to increased demand and leads, Rollick’s Digital Retailing Solution is generating the highest quality, transaction-ready customers I’ve ever seen. The result is valuable time savings for me and my sales team.

      Rick Santiago
        Rick Santiago

        Seminole Powersports

        The launch of Rollick's lead management system is another step we have taken to elevate the experience of our dealers and ultimately future owners of our units. We have found that this system can help dealers to have deeper conversations with potential buyers, as well as understanding the engagement level of each lead and how likely they are to purchase.

        Trey Miller
          Trey Miller

          Jayco, Inc.

          Rollick's email nurture product has helped us automate parts of our sales process, ensuring a consistent follow-up that delivers sales appointments. I highly recommend this product for any dealer looking to be more efficient and drive more sales to your dealership.

          Robert Russell
            Robert Russell

            Fay's Marina