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Optimizing the Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
Uncertain Market? Here’s Why OEMs Can’t Afford to Neglect Lead Management
By: Jason Riley With ongoing uncertainty in the market, especially around interest rates, tariffs, and broader economic signals, it’s no surprise that many OEMs are rethinking production and growth strategies. But here’s the reality: pulling back on lead management and digital innovation isn’t just a slowdown, it’s a missed opportunity....
5 Key Digital Moves to Elevate the Customer Journey
Dealerships no longer have the luxury of clinging to outdated, manual processes. By: Johnathan Aguero Last month, I attended AIMExpo 2025 in Las Vegas to learn more about the trends in the powersports industry and what the top players are doing. Engaging with leading dealers, consultants, manufacturers and providers led...
Rollick’s winning formula for customer engagement success
By: Grace Wang Find. Win. Keep. These three words keep Rollick running. Rollick, a customer engagement technology provider for recreation and industrial equipment OEMs and dealers, recently announced new features and integrations to “push the boundaries of what’s possible in digital retailing” after hitting massive milestones last year. In 2024, they reported 311.2 million...
Examining the Future of Buying
Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By: Chris Yeloushan In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market research in the outdoor recreation industries, conducted...
The Future of Buying: Navigating Powersport Consumer Trends
Insights into a study on the future of powersport shopping. By: Jason Nierman In late summer/early fall of 2023, Rollick conducted a “Future of Buying” study to understand consumer shopping behaviors in the outdoor recreation space, receiving feedback from nearly 27,000 participants. The study, which had an impressive response rate of up to 30%...
