By: Jason Riley Your dealer network is one of your brand’s most powerful assets, but only if they are fully engaged with the programs and tools you provide. That is where a powerful lead management and customer experience (CX) platform like Aimbase makes a difference.  Aimbase promotes high dealer engagement...

By: Dustin Hunt The Landscape Has Shifted  It’s 2025, and across RV, powersports, and marine, we’re seeing the impact of a long-anticipated generational handoff.  Millennials are now squarely in their peak earning years. Gen Z is entering the stage of discretionary income. And both are looking for more than houses...

By: Jeff Coffman The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey encompasses numerous nuanced micro-experiences and key stages where brands can...

By: Jason Riley With ongoing uncertainty in the market, especially around interest rates, tariffs, and broader economic signals, it’s no surprise that many OEMs are rethinking production and growth strategies. But here’s the reality: pulling back on lead management and digital innovation isn’t just a slowdown, it’s a missed opportunity....

Dealerships no longer have the luxury of clinging to outdated, manual processes. By: Johnathan Aguero Last month, I attended AIMExpo 2025 in Las Vegas to learn more about the trends in the powersports industry and what the top players are doing. Engaging with leading dealers, consultants, manufacturers and providers led...

By: Grace Wang Find. Win. Keep. These three words keep Rollick running. Rollick, a customer engagement technology provider for recreation and industrial equipment OEMs and dealers, recently announced new features and integrations to “push the boundaries of what’s possible in digital retailing” after hitting massive milestones last year. In 2024, they reported 311.2 million...