EDITOR’S NOTE: The following is a GuestView by Chris Yeloushan and Pete Eppele of Rollick, a company that connects manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey from pre-purchase through re-purchase. AI is reshaping how RVs buying happens, and the transformation is unfolding...

A powersports dealer who fails to follow up risks losing both the sale and the customer’s long-term loyalty. By: Rollick, Inc. For many powersports, RV and marine buyers, the excitement of shopping for a new unit can quickly fade when dealer follow-up falls short. Too often, customers who are ready...

By: Jason Nierman How to meet shopper expectations and close more deals. For years, the financing and insurance (F&I) process in the RV industry has lagged behindthe streamlined digital shopping experiences found in automotive retail and othersectors. Today’s RV shopper expects transparency, speed and the ability to shop onlinethe same...

By: Jason Riley Your dealer network is one of your brand’s most powerful assets, but only if they are fully engaged with the programs and tools you provide. That is where a powerful lead management and customer experience (CX) platform like Aimbase makes a difference.  Aimbase promotes high dealer engagement...

By: Dustin Hunt The Landscape Has Shifted  It’s 2025, and across RV, powersports, and marine, we’re seeing the impact of a long-anticipated generational handoff.  Millennials are now squarely in their peak earning years. Gen Z is entering the stage of discretionary income. And both are looking for more than houses...

By: Jeff Coffman The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey encompasses numerous nuanced micro-experiences and key stages where brands can...