By: Jason Riley
Your dealer network is one of your brand’s most powerful assets, but only if they are fully engaged with the programs and tools you provide. That is where a powerful lead management and customer experience (CX) platform like Aimbase makes a difference.
Aimbase promotes high dealer engagement out-of-the-box thanks to its seamless integration with existing dealer sales processes. It does not force dealers, especially those carrying multiple brands, to abandon their preferred CRM or adopt a single OEM-mandated workflow.
Now more than ever, making it easy for your dealers to receive, manage, and work leads is critical. The leads you generate could be the warmest opportunities they see all month. That makes speed of follow-up, timely re-engagement, and customer satisfaction direct drivers of revenue.
If you are looking for ways to get the most from your Aimbase platform, here are seven easy actions you can take to increase dealer engagement.
1. Train and Set Expectations Early
Dealers need to know exactly what is expected. You are working hard to fill their pipeline with quality leads, and in return, the goal should be to follow up within 30 minutes of receiving them.
Rollick can support your brand by holding short training sessions on how to manage leads in Aimbase, explain how to interpret key notifications, and share best practices from top-performing dealers. Setting the tone early builds accountability and ensures no lead gets cold.
After training, you can send periodic drip campaigns to your dealers throughout the year with tips on Aimbase features, driving engagement back to the training modules. Rollick can help create and manage this content for your campaigns.
2. Tie Lead Engagement and NPS to Co-Op Programs
Dealers are more likely to engage when there is a clear connection between performance and financial benefit.
Linking co-op eligibility or tiered incentives to measurable Aimbase metrics such as lead open rates, follow-up speed, and customer NPS scores gives dealers tangible motivation to improve. When they know their marketing dollars or program benefits depend on engagement, they make it a priority.
3. Use Engagement Notifications to Re-Activate Leads, Owners, and Dealers
In the durable goods space, timing is everything. A lead from weeks or months ago might not have been ready to buy then but could be ready now.
Aimbase’s HIT Prospecting notifications alert dealers when a past lead is back on your brand site browsing products, signaling renewed interest. Pair this with unopened lead notifications so dealers can quickly follow up on opportunities they may have overlooked.
You can also keep dealers engaged by enabling CX survey notifications. These alerts — whether for upcoming surveys, completed responses, hot alerts, or perfect scores — give dealers timely insight into customer sentiment, allowing them to celebrate wins, address concerns quickly, and strengthen relationships before the next sales opportunity.
4. Leverage RollickLens for Smarter Outreach
Some customer buying journeys can last months or even years, and it is not always obvious what they are most interested in. RollickLens analyzes a shopper’s full engagement history, including website visits, lead forms, and email clicks, and uses predictive analytics to determine their likely purchase intent and product interest.
Top-performing dealers use this insight to tailor their outreach, contacting customers when interest is peaking and focusing on the most relevant product categories for each lead.
5. Gamify Performance with Dealer Score Cards
Healthy competition drives results. Aimbase’s Dealer Score Cards rank each location based on key performance indicators, including:
- Leads received
- Lead open and follow-up rates
- Closed sales
- Warranty registrations submitted
- Overall satisfaction and NPS scores
Sharing these rankings with the network creates a leaderboard effect, motivating dealers to improve and earn bragging rights at dealer meetings.
6. Integrate Leads into the Dealer’s Preferred CRM
Adoption increases when you remove friction. Aimbase is technology-agnostic and integrates with more than 30 leading CRM platforms such as Salesforce, HubSpot, Lightspeed, DealerSocket, and more. This allows dealers to work leads within the systems they already use every day.
By meeting dealers where they are, you eliminate excuses for low adoption and keep the process streamlined.
7. Use Rollick’s Knowledge Base to Your Advantage
Rollick provides a robust knowledge base with step-by-step how-to articles, product webinars, and developer documentation. This ensures that every product question can be answered quickly and easily. Sharing these resources with your dealers helps them self-solve issues and stay engaged with the platform.
Bottom line:
Dealer engagement in Aimbase is more than just “working leads.” It is a cycle of fast follow-up, smart re-engagement, data-driven outreach, and consistent customer satisfaction. When dealers master these steps, they sell more, your brand loyalty grows, and everyone wins, even in challenging market conditions.
To get started with any of these engagement initiatives, reach out to your Rollick account executive or connect with us here.
