OEM Lead Management System for Dealer Networks

Lead Management

OEM lead management system

Managing leads across a dealer network isn’t simple. Multiple brands. Complex territories. Ever-changing dealer networks. Aimbase turns this challenge into a streamlined, data-driven process that ensures every lead gets to the right place, at the right time, and with full visibility at every step. OEM lead management system

OEM dealer lead routing

Rollick OEM Lead Management System

Built for OEMs Who Demand More

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Smarter Lead Routing

No matter how intricate your business rules or dealer territory assignments, Aimbase adapts.

Factory Contact Management – Elevating Lead Nurturing Before Dealer Handoff

Take control of the pre-dealer experience with integrated Contact Management at the OEM level. Aimbase empowers your factory inside sales team to warm up and qualify leads before passing them along, driving higher-quality handoffs and better outcomes.

Conversations via Email & SMS: Reach prospects directly from within Aimbase, with email and text all visible in a unified conversation view.
Built-in Task Workflows: Create and track follow-up tasks tied to each prospect, schedule reminders ahead of time, and see when tasks are completed, all feeding into the prospect’s timeline.
Real-Time Notifications & Dashboards: Stay on top of all activity with in-Aimbase alerts for new messages and dedicated dashboards highlighting unread conversations, upcoming tasks, and top prospects. Also track factory sales rep lead response times and their influence on closed sales.
Lead Qualification Tools: Hand-select when a lead is ready to be routed, based on score, content, or your custom queues, and add notes for the dealer before release.

Visibility Beyond the Lead Form

Leads aren’t the whole story. Aimbase tracks interest and purchase intent before and after a lead form is submitted.

RollickLENS and Website Visitor Tracking: Monitor consumer behavior on OEM and dealer sites to understand where they are in the buying journey. Get a complete customer profile of the prospect’s ideal product segment and top products of interest based on web shopping activity
HIT Prospecting: Identify “invisible shoppers” who are engaging, even when lead forms are not submitted. Trigger HIT notifications to assigned dealers, alerting them of silent customer engagement in their territory.
RollickScore: Go beyond basic lead tracking with a dynamic prospect score that reflects true engagement. RollickScore combines email interactions, lead submissions, and silent web activity to reveal how ready a prospect is to buy. Scores adjust over time, decaying naturally when interest fades, so you always know who’s active now.

Flexible Lead Delivery and Dealer CRM Integrations

Your dealers can work leads the way that works best for them.

Email or Text Notifications: Ensure your dealer network sales reps are alerted of new leads in their territory with real-time notifications.
Lead Quoting and Response: Give dealers the ability to quote and respond to leads inside their workflow, with a customized brand quote worksheet, built-in offers management and embedded email and texting tools so dealers can communicate directly with customers.
OEM and Dealer CRM Integrations: Deliver leads directly into 30+ dealer CRM providers and gain full visibility into dealer follow up activities, disposition statuses, and pipeline workflow updates logged by your dealers. Curious which CRMs we integrate with?

Controlled Access for Every Role

Enterprise-grade security ensures everyone sees exactly what they should, no more, no less. During onboarding, Rollick configures customized access for each role within the enterprise: