Inventory Marketing
Close the Gap Between Desire and Purchase
Enhance on-site engagement and accelerate conversions by integrating real-time dealer inventory directly into your OEM website. Aimbase’s Inventory Marketing solution creates a seamless, data-driven shopping experience that connects the right product to the right customer at the right time.
Real-Time Inventory Processing
Bring your dealer network’s available units to life on your brand site.
- Live In-Stock & Shipped Inventory: Pull live listings from dealer websites, or your brand's shipped inventory database, to show shoppers exactly what's available near them, no guesswork.
- Seamless Sync: Automatically update listings and remove sold units using Aimbase's robust warranty registration and inventory processor, which aggregates, reconciles, and cleanses inventory feeds to ensure accurate data.
- Flexible Inventory Shopping UX: Utilize Rollick's inventory API to create your own shopping experience, or integrate Rollick's pre-built, no-code inventory UX directly into your brand website.
Smarter Lead Routing via Inventory
Match shoppers with units that meet their needs faster.
- Inventory-Based Routing: Route your website's traditional brand leads, such as showroom "Request a Quote" leads, to dealers who have the specific model in stock, reducing delays and boosting satisfaction.
Elevated Shopping Experience
Turn research into revenue with a frictionless digital path to purchase.
- Embedded Digital Retail Tools: Enable pre-qualification, deposits, trade estimation, and more, so shoppers can start creating their deal online, ensuring a seamless experience once they're ready to finalize paperwork at the dealership. Learn more about Digital Retailing
- Reduced Brand Switching: Keep shoppers engaged with your brand by showcasing inventory and retail tools directly on your site, minimizing the chance they'll explore competitive products on a dealer's lot.
- Improved Lead-to-Sale Conversions: Better lead quality results in higher lead conversion rates than traditional leads not tied to inventory.
Inventory Marketing
Aimbase Inventory Marketing helps OEMs close the gap between shopper interest and dealer sales by integrating real-time dealer inventory directly into brand websites. With live in-stock data, seamless syncing, and built-in digital retail tools, OEMs can deliver a frictionless shopping experience that drives higher-quality leads, faster routing, and stronger conversions across the dealer network.