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GoRollick Marketplace

Showcase Your Brand's Dealer Inventory to Millions of In-Market Shoppers

Display your brand’s dealer inventory directly on GoRollick’s vehicle-buying websites and connect with in-market customers from employees, members, and customers of some of the nation’s most trusted brands, including Sam’s Club, AAA, and Progressive.
The GoRollick Marketplace is the only recreation industry vehicle-buying platform with exclusive access to 250 million members of these affinity partners. By leveraging this reach, OEMs and dealers can attract highly qualified buyers and drive both national and local traffic to inventory.
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Proven Results

OEMs sponsoring dealer network-wide inventory programs in the GoRollick Marketplace see:
  • 80–90% lead incrementality - reaching shoppers who are new to the brand
  • 8–15% close rates - converting at a higher rate once they enter the dealer's lead flow
These programs consistently deliver incremental leads and sales from audiences actively shopping for recreational vehicles.
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Key Features

OEM-Funded Placement

  • OEMs sponsor dealer inventory listings on the GoRollick Marketplace
  • Units appear in premium positions at no cost to the dealer
  • Enhances visibility for both OEM and dealer networks

Sponsored Lead Generation

  • OEMs can fund lead generation directly (e.g., per-lead cost models)
  • Dealers receive high-quality leads without additional marketing spend
  • Improves ROI by increasing the efficiency of the sales pipeline

Special Offers & Incentives

  • Boost marketplace listings with limited-time promotions
  • Offers are featured prominently to capture the shopper's attention
  • Creates urgency and drives higher engagement with dealer listings

Increased Dealer Support

  • Dealers receive increased leads and visibility on the inventory they already have in stock
  • GoRollick manages listing creation, lead delivery, and reporting
  • Strengthens OEM-dealer relationships through measurable sales impact
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GoRollick Marketplace

GoRollick Marketplace gives OEMs unmatched access to 250 million affinity partner members, showcasing dealer inventory to high-intent shoppers nationwide. By funding sponsored placements and leads, OEMs can deliver incremental traffic, stronger dealer support, and measurable sales lift across their entire network.

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