A key differentiator for Aimbase Analytics is that enterprise and network wide data can be aggregated and accessed at corporate, regional office, and dealer levels. <h3 style=”display:none !important;”>OEM business intelligence analytics</h3> OEMs can provide dealer specific logins to track their own performance vs. agreed upon goals. So OEM business intelligence analytics and dashboard reporting.

Lead Management & Dealer Response Analytics:
From the first inquiry to the final sale, track leads seamlessly by source, product, geography, and campaign. Meanwhile, connect dealer activity to outcomes for a full performance picture.

Marketing Automation Analytics:
Monitor open, click-through, bounce, and unsubscribe rates effortlessly. At the same time, evaluate subject line performance and uncover engagement patterns by device, location, and time of day.

Customer Experience Analytics:
Start with high-level insights like NPS and overall satisfaction. Then, quickly segment results by product, dealer, region, or period — and finally, drill into detailed feedback at the dealer or product level.

AI-Enhanced Customer Experience Insights:
First, extract key themes and emerging trends from open-ended responses. Next, identify sentiment and emotion within customer language, and ultimately, surface product, service, and dealer issues.

Inventory Marketing Analytics:
Track SRP (search results page) and VDP (vehicle detail page) views consistently. In addition, monitor search activity and conversions to reveal evolving consumer behavior and interest over time.

Engage Digital Retailing Analytics:
Report easily on engagement with digital tools — including special offers, trade-in estimators, financing, payment calculators, and appointment scheduling — to see where shoppers connect most.

GoRollick Marketplace Analytics:
Track lead volume and engagement driven by the GoRollick Marketplace. Then, analyze partner-site performance while measuring VDP views and click-to-lead conversion rates.

Customized Enterprise Analytics:
Gain enterprise-wide visibility through over 50 pre-built reports and dashboards. Furthermore, create custom analytics tailored to specific goals and evolving business needs.

Lead Management & Dealer Response Analytics:

From the first inquiry to the final sale, and through every dealer touchpoint, leads are tracked by source, product, geography, and campaign. As a result, visibility increases, while at the same time, performance connections become clearer across the journey.

Marketing Automation Analytics:

Through every send, open, and click, performance is monitored in real time. Meanwhile, open, bounce, and unsubscribe rates reveal trends; and as a result, subject line effectiveness improves while engagement shifts by device, region, and time.

Customer Experience Analytics:

To begin with, summary metrics such as NPS and satisfaction set the stage. Then, results are segmented by product, dealer, and region; and finally, insights flow deeper as specific dealer and product-level feedback emerge.

AI-Enhanced Customer Experience Insights:

First, AI extracts major themes; then, it identifies sentiment and emotion in language. As a result, key pain points surface, while at the same time, product, service, and dealer issues come into sharper focus.

Inventory Marketing Analytics:
To start, SRP and VDP views are monitored continuously; in addition, search activity and conversions are tracked. Over time, as patterns shift, consumer interest evolves—and therefore, marketing precision improves.

Engage Digital Retailing Analytics:
Across each digital interaction, from special offers to trade-in estimators, engagement is measured closely. Meanwhile, financing and scheduling tools reveal intent; as a result, digital retailing effectiveness grows consistently.

GoRollick Marketplace Analytics:
First, lead volume and engagement data are captured. Then, performance is compared across partner sites, while in the meantime, VDP views and click-to-lead conversions highlight top-performing listings.

Customized Enterprise Analytics:
Through extensive pre-built dashboards, enterprise visibility expands quickly. Furthermore, custom reports adapt to specific goals, and as a result, insights flow smoothly across networks and teams.