Automated Email Lead Nurturing
Automated Email Lead Nurturing Powered by Our Aimbase Platform
Stay top-of-mind with your prospects through automated, personalized email nurturing. Rollick’s Email Nurture program, powered by our Aimbase platform, delivers timely, relevant content based on the lead’s behavior and purchase intent. Each email is triggered by data captured in the lead form and enriched with your dealership’s custom branding, messaging, and links. Whether your prospects are ready to buy now or just starting their journey, this set-it-and-forget-it nurture path helps guide them with the right message at the right time.
Cadence & Duration
The email nurture schedule is determined by how RollickScore evaluates the prospect leads your dealership receives through Aimbase.
Based on this evaluation, leads are routed into one of two distinct nurture paths.
Hot Leads (Short Purchase Timeframe)
- Day 0: Autoresponder with vehicle of interest
- Day 3: Financing tips
- Day 7: Buying tips
- Day 10: Accessories
- Day 15: Trade-in opportunities
- Day 20: Dealer credentials
- Optional additional touches on Days 30, 45, and 60
Standard Leads (Typical Purchase Timeframe)
- Day 0: Autoresponder with vehicle of interest
- Day 3: Financing tips
- Day 10: Buying tips
- Day 15: Accessories
- Day 45: Trade-in opportunities
- Day 60: Dealer credentials
Why this Matters to Dealers
Higher Engagement Rates
Lead nurture emails average a 33% open rate, keeping your dealership visible throughout the buying journey. Each interaction signals strong interest, with tracking that helps you identify and engage your most active prospects.
Increased Conversions
Deliver personalized messaging that nurtures leads from first interest to final purchase, and continues post-sale to build loyalty and re-engage buyers.
Consistent Brand Presence
Lead nurture provides customizable templates with your logo, colors, and dealership photos, plus links to your website, social channels, and location details. Every email reinforces your brand identity.
Improved Lead Quality
Nurtured leads arrive more informed and ready to engage, making it easier to identify shoppers who are actively interacting with your content and prioritize high-intent buyers.
Fully Automated with Aimbase
Lead nurture is triggered automatically by lead form data, the program runs on a consistent 60-day cadence with no manual effort required, allowing your sales team to focus on closing deals.
Seamless Integration
Include links to your inventory, financing, accessories, and contact pages, plus optional guide content from your site. Seamlessly connect buyers to the next step in their journey.
Builds Trust and Professionalism
Create a reliable, helpful impression of your dealership, build lasting relationships beyond the first sale, and show buyers your commitment to supporting them at every stage.
Automated Email Lead Nurturing
Rollick’s Automated Email Lead Nurturing keeps your dealership connected to prospects with personalized, timely messages that drive engagement and action. Powered by Aimbase, the program delivers relevant content based on shopper behavior and purchase intent, helping you build trust, re-engage inactive leads, and guide buyers smoothly from interest to sale, all without adding work for your team.