If you are a manufacturer or dealer selling boats, RVs, or off-road vehicles, this content is for you! Get access to research data collected from over 3000 consumers who are engaged in the recreational product buying process and gain consumer perspectives on brand consideration and switching, dealer and OEM follow-up, satisfaction drivers, and why people leave (the market or brand).
Why Dealer Follow-Up Defines Customer Experience
A powersports dealer who fails to follow up risks losing both the sale and the customer’s long-term loyalty. By: Rollick, Inc. For many powersports, RV and marine buyers, the excitement of shopping for a new unit can quickly fade when dealer follow-up falls short. Too often, customers who are ready...
