If you are a manufacturer or dealer selling boats, RVs, or off-road vehicles, this content is for you! Get access to research data collected from over 3000 consumers who are engaged in the recreational product buying process and gain consumer perspectives on brand consideration and switching, dealer and OEM follow-up, satisfaction drivers, and why people leave (the market or brand).
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
