Rollick

Powersports and RV Analytics During Covid-19 Pandemic – 4/13/2020  

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Powersports Industry Data

We witnessed a significant increase in consumer demand week over week. This was driven by significant gains in the off-road category, with interest in side by sides leading the way. Overall unique visitors were up close to 9% and leads were up almost 23% week over week. 

RV Industry Data

We saw a rebound in consumer demand week over week, however even with growth in website traffic, leads were down. We’ve seen a general shift in lead volume from motorhomes to travel trailers over the past few weeks, implying consumers are more price sensitive as the economy worsens. Overall unique visitors were up close to 10% week over week, while leads were down 6% week over week.

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