Powersports and RV Analytics During Covid-19 Pandemic – 4/13/2020  

Share this post:

Powersports Industry Data

We witnessed a significant increase in consumer demand week over week. This was driven by significant gains in the off-road category, with interest in side by sides leading the way. Overall unique visitors were up close to 9% and leads were up almost 23% week over week. 

RV Industry Data

We saw a rebound in consumer demand week over week, however even with growth in website traffic, leads were down. We’ve seen a general shift in lead volume from motorhomes to travel trailers over the past few weeks, implying consumers are more price sensitive as the economy worsens. Overall unique visitors were up close to 10% week over week, while leads were down 6% week over week.

You might like these too

Browse Related Posts

Power Hour interview with Rollick about the Future of Buying

In our latest podcast, Brendan Bakler of Powersports Business sat down with Rollick's own Chris Yeloushan, VP of Dealer Development, and Jason Nierman, Chief Revenue Officer, to dive into the findings of the Future of Buying study. The discussion highlighted key insights into evolving consumer behaviors, the impact of digital...

Summer is a Poppin’: Is Your Marketing Plan Working?

For dealers and Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors—like skid steers, zero-turn mowers, and mini excavators—staying current with seasonal marketing trends is crucial for business performance. In our industry, consumer behaviors shift with the seasons, and our marketing plans must adapt to capitalize on these...

Subscribe To The Blog