Rollick

Powersports and RV Analytics During Covid-19 Pandemic – 4/20/2020

Share this post:

Powersports Industry Data

Consumer demand accelerated week over week. Traffic was +17% week over week and leads were up 31%. We continue to see strength in the off-road categories, and there was a noticeable uptick in demand for motorcycles. When we examine ‘Time to Purchase’, almost 44% of consumers indicate they are buying within a week, which is the highest it’s been since the pandemic hit.

 

RV Industry Data

Consumer demand continued to move in a positive direction, with 16% week over week growth in traffic, and 22% week over week growth in lead volume. Consumer demand is almost back to where it was before the pandemic started, and leads are up by a healthy margin.

You might like these too

Browse Related Posts

Is Your Motorcycle Gear Up to Standard? 10 Crucial Safety Checks

As the leading technology provider for recreational and industrial OEMs and dealers, ensuring motorcycle safety is paramount. Understanding these ten industry safety standards is essential for mitigating potential hazards and maintaining optimal safety. Let's discuss common gear failures, best maintenance practices, and the critical role of safety checks in upholding...

Unleashing Customer Connections: How Data-Driven Marketing Transforms Dealers

Data-driven marketing strategies can significantly influence dealer success, highlighting the crucial impact of personalized campaigns informed by deep data insights. These approaches, powered by AI and predictive analytics, are central to deciphering customers' purchase intentions, enhancing customer acquisition, and fostering brand loyalty. This exploration offers an in-depth look at how...

Inventory Marketing Unveiled: The Undeniable Impact on Dealer Success

For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let's look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales...

Subscribe To The Blog