Rollick

Powersports and RV Analytics During Covid-19 Pandemic – 4/20/2020

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Powersports Industry Data

Consumer demand accelerated week over week. Traffic was +17% week over week and leads were up 31%. We continue to see strength in the off-road categories, and there was a noticeable uptick in demand for motorcycles. When we examine ‘Time to Purchase’, almost 44% of consumers indicate they are buying within a week, which is the highest it’s been since the pandemic hit.

 

RV Industry Data

Consumer demand continued to move in a positive direction, with 16% week over week growth in traffic, and 22% week over week growth in lead volume. Consumer demand is almost back to where it was before the pandemic started, and leads are up by a healthy margin.

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