The Digitalization of RV F&I
By: Jason Nierman How to meet shopper expectations and close more deals. For years, the financing and insurance (F&I) process in the RV industry has lagged behindthe streamlined digital shopping experiences found in automotive retail and othersectors. Today’s RV shopper expects transparency, speed and the ability to shop onlinethe same way they purchase other big-ticket […]
Rollick Expands Reach into New Industry Segments
AUSTIN, Texas, Oct. 21, 2025 /PRNewswire/ — Rollick, a leading marketing technology company with more than 150 outdoor recreation vehicle and industrial equipment manufacturer clients, announced today an expanded footprint into newly targeted industry segments including trailer, industrial equipment, and spa. During the past year, the company has secured new Lead Management and Lead Nurturing, agreements with several OEMs in […]
From Inventory to Innovation: Insights from Bernie Brenner
Recorded live from Anaheim, Rollick CEO Bernie Brenner joins Garage Composites to share a data-driven look at where the powersports industry is headed. Bernie breaks down what real consumer behavior is telling us, how AI is reshaping dealer operations, and why smarter insights are key to improving lead conversion, efficiency, and inventory performance. If you’re […]
From Leads to Loyalty With Rollick CEO Bernie Brenner
In this Power Players interview, CEO Bernie Brenner explains how dealers can build loyal customers by focusing on meaningful engagement throughout the buying journey. He explains why the most successful dealers view lead generation as the starting point, not the finish line, and how consistent communication and trust drive lasting relationships. The discussion offers practical […]
7 Tips to Help Get More Engagement from Your Dealers with Aimbase
By: Jason Riley Your dealer network is one of your brand’s most powerful assets, but only if they are fully engaged with the programs and tools you provide. That is where a powerful lead management and customer experience (CX) platform like Aimbase makes a difference. Aimbase promotes high dealer engagement out-of-the-box thanks to its seamless […]
Lead Nurture Is No Longer Optional: Why the Future of Recreational Sales Hinges on Timely, Tailored Engagement
By: Dustin Hunt The Landscape Has Shifted It’s 2025, and across RV, powersports, and marine, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now squarely in their peak earning years. Gen Z is entering the stage of discretionary income. And both are looking for more than houses and IRAs – they want […]
Dealer Spike and Rollick Partner to Expand Digital Retailing Options for Dealers
Dealer Spike Welcomes RollickEngage as a Certified Partner to Enhance the Consumer’s Buying Experience Austin, TX, and Lake Oswego, OR – Dealer Spike, a leading provider of digital solutions for the recreational and equipment industries, including powersports, marine, and heavy equipment, has partnered with Rollick™, a technology company specializing in dealership software, to enhance the […]
Rollick Unveils Significant Traction and Enhancements to RollickNurture Product
New Features Elevate Consumer Engagement and Drive Sales for Dealers and OEMs Austin, TX, June 26th, 2025 – Rollick, the leading provider of marketing technology solutions for the RV, Marine, and Powersports industries, announced today significant enhancements to its RollickNurture product in connection with the considerable adoption it has experienced by OEMs and dealers. The […]
Optimizing the Customer Journey in the Powersports, RV and Marine Industries
By: Jeff Coffman The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey encompasses numerous nuanced micro-experiences and key stages where brands can have a profound impact on […]
My Financing USA Announces Plan To Give Away 1 Billion Dollars In Pre-Qualified Leads
LOUISVILLE, KY, May 28, 2025 — My Financing USA, a national service provider in the recreational vehicle and boat industry, today announced they intend to give away over 1 Billion Dollars in prequalified leads from its new website, MyFy Marketplace. This innovative solution enables dealerships nationwide to showcase their inventory to thousands of pre-qualified, active […]
