Rollick Introduces New AI Assistant Designed to Engage Shoppers and Convert Conversations into Action
Austin, TX — Rollick, Inc., a leading provider of digital retailing and customer engagement solutions for the outdoor recreation industries, announced today the introduction of the Rollick AI Assistant. Designed to help OEMs engage shoppers more effectively online using conversational AI functionality, the solution’s primary objective is to turn real-time conversations into meaningful action. Compliant with Rollick and client AI governance policies, the Rollick AI Assistant will […]
The Future of Online Shopping and RV Customer Engagement: Powered by AI
This webinar with RV Business and Rollick explored how the RV buying journey is increasingly shaped by digital shopping behaviors and how dealers can improve RV customer engagement with today’s online shoppers. Drawing on Rollick research and real dealership insights, the session showed that many RV buyers complete most of their research online before visiting […]
Stop Ghosting Your Leads: What Really Happens After the First Response – OnDemand Webinar
Most dealerships don’t have a lead problem; they have an after-the-lead problem. Leads come in, someone responds, and then things quietly start to break down. Timelines get fuzzy, communication slows, and sales make promises that parts and service hear about later. None of this shows up as a red flag in your CRM, but it […]
How To Optimize Your Dealer Lead Capture Experience for Maximum Results – OnDemand Webinar
RV Pro & Rollick – How To Optimize Your Dealer Lead Capture Experience for Maximum Results: Discover how dealers are increasing conversions while saving time and money by going all-in with lead creation and nurture. Rollick will share real case studies from RV OEMs and direct-dealer partners, highlight the impact of the LeadVenture integration, and offer […]
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, many […]
GuestView: AI Shopping Assistants Transforming RV Buying
EDITOR’S NOTE: The following is a GuestView by Chris Yeloushan and Pete Eppele of Rollick, a company that connects manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey from pre-purchase through re-purchase. AI is reshaping how RVs buying happens, and the transformation is unfolding faster than anyone in the […]
Why Dealer Follow-Up Defines Customer Experience
A powersports dealer who fails to follow up risks losing both the sale and the customer’s long-term loyalty. By: Rollick, Inc. For many powersports, RV and marine buyers, the excitement of shopping for a new unit can quickly fade when dealer follow-up falls short. Too often, customers who are ready to buy end up waiting […]
The Digitalization of RV F&I
By: Jason Nierman How to meet shopper expectations and close more deals. For years, the financing and insurance (F&I) process in the RV industry has lagged behindthe streamlined digital shopping experiences found in automotive retail and othersectors. Today’s RV shopper expects transparency, speed and the ability to shop onlinethe same way they purchase other big-ticket […]
Rollick Expands Reach into New Industry Segments
AUSTIN, Texas, Oct. 21, 2025 /PRNewswire/ — Rollick, a leading marketing technology company with more than 150 outdoor recreation vehicle and industrial equipment manufacturer clients, announced today an expanded footprint into newly targeted industry segments including trailer, industrial equipment, and spa. During the past year, the company has secured new Lead Management and Lead Nurturing, agreements with several OEMs in […]
From Inventory to Innovation: Insights from Bernie Brenner
Recorded live from Anaheim, Rollick CEO Bernie Brenner joins Garage Composites to share a data-driven look at where the powersports industry is headed. Bernie breaks down what real consumer behavior is telling us, how AI is reshaping dealer operations, and why smarter insights are key to improving lead conversion, efficiency, and inventory performance. If you’re […]