If you aim to elevate your dealership’s communication strategies, Episode 17 of the Take the Helm Podcast is essential listening. In this episode, Chris Yeloushan, VP of Dealer Solutions at Rollick, shares his expertise in transforming digital leads into loyal customers. He emphasizes the importance of rapid, digital-first interactions to meet modern customer expectations, sustaining engagement through consistent and personalized communication, and the continued significance of in-person interactions by setting appointments to convert digital leads into sales. Chris also offers top advice for improving digital lead conversions, providing actionable insights that dealerships can immediately implement to enhance customer experiences and boost sales.
Uncertain Market? Here’s Why OEMs Can’t Afford to Neglect Lead Management
By: Jason Riley With ongoing uncertainty in the market, especially around interest rates, tariffs, and broader economic signals, it’s no surprise that many OEMs are rethinking production and growth strategies. But here’s the reality: pulling back on lead management and digital innovation isn’t just a slowdown, it’s a missed opportunity....
