This eBook emphasizes the need for dealer-integrated Enterprise Lead Management Systems (ELMS) to improve lead quality, response times, and sales conversion rates. With manual lead routing causing delays, OEMs must adopt digital retailing tools, automate lead distribution, and integrate with dealer CRMs to capture high-intent buyers. Case studies show that leads generated through dealer inventory listings convert 3.1x higher than traditional website forms, and automated lead management can boost sales by 20%.
OEMs can ensure better engagement and accountability by implementing real-time visibility into dealer follow-ups, automated lead nurturing, and gamification through dealer scorecards. The eBook stresses that doing nothing costs more than modernizing lead management, urging OEMs to invest in solutions that drive higher conversions and improve the dealer-customer experience.
