Navigating the Future of Buying: Insights from the FOB Study

Understanding the intricacies of the shopping and buying process becomes essential for businesses in a world where consumer behaviors constantly evolve. The "Future of Buying" (FOB) study explores these dynamics within the outdoor recreation industries, focusing on RV, Marine, and Powersports. With the participation of almost 27,000 individuals, the FOB...

How to Get Full Visibility into Customers Managed at the Dealer Level

In today's competitive, two-tiered distribution landscape, it is more critical than ever to keep your dealers in the loop through the entire customer lifecycle. From a lead’s initial contact to post-sale engagement, dealers play a vital role in delivering a seamless customer experience that can boost your brand reputation, customer...

Ushering a New Era of Incentives Through Digital Retailing 

RV manufacturers are constantly looking for ways to attract and retain customers in a highly competitive market, and one strategy that has been widely used is offering incentives. Whether discounts on service or a gift card towards a future purchase, these incentives can not only attract a wider base of...

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