Throughout the sales process, manufacturers must consider the needs of not just their consumers but also their dealers. Achieving such a balance between the needs of your consumers and dealers requires consistent communication and transparency throughout the entire customer lifecycle, from lead to owner and beyond. When dealers and manufacturers...
In today's competitive, two-tiered distribution landscape, it is more critical than ever to keep your dealers in the loop through the entire customer lifecycle. From a lead’s initial contact to post-sale engagement, dealers play a vital role in delivering a seamless customer experience that can boost your brand reputation, customer...
RV manufacturers are constantly looking for ways to attract and retain customers in a highly competitive market, and one strategy that has been widely used is offering incentives. Whether discounts on service or a gift card towards a future purchase, these incentives can not only attract a wider base of...
Join executives from Rollick, Lightspeed, and RVDA as they share ways dealers can integrate more seamlessly with their technology vendors, promote salesperson adoption, and increase market share.
If you are new to running an Aimbase Customer Satisfaction program or looking to get started, here is the ultimate checklist of best practices for improving your satisfaction scores and keeping your system up to date.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry.
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