Why Automated Email Lead Nurturing is Essential for Outdoor Power Equipment Dealers
Many outdoor power equipment dealers experience sales growth through automated email lead nurturing. This powerful tool drives customer engagement, enhances sales, and fosters enduring loyalty. Equipment dealers can streamline their marketing efforts by leveraging automated email strategies and achieve significant business outcomes. Exploring the Benefits of Automated Email Lead Nurturing Automated email lead nurturing offers […]
Enhanced Strategy and New Partnership for the Industry’s Market Expansion Initiative
Ride With Us is evolving. The industry’s market expansion initiative led by the MIC, now has a revised strategy built around targeted online content and a new partnership with a marketing technology provider to generate sales leads. “Since the launch of Ride With Us in 2021, we have gathered a huge amount of data surrounding […]
OPE People And Rollick’s Kevin Sabourin On Lead Gen, Ukelele, and Acrobatics
Join OPE People Podcast Host Glenn Hanson as he introduces you to Rollick’s Kevin Sabourin, a digital marketing leader, fascinating father, and the industry’s leading ukulele artist—we know of! Sabourin is Head of Sales—Commercial/Industrial at Rollick. Kevin’s unique hobbies and solid insights into lead generation for dealers make for a super interesting after-work life. Listen to the Podcast […]
Rollick Honored in Inc. 5000 Annual List for Third Consecutive Year
Rollick, a leading provider of customer engagement technology solutions in the RV, Powersports, marine, and outdoor power equipment industries, is pleased to announce its third consecutive achievement of being included in the prestigious Inc. 5000 Annual List for 2024. This recognition is a testament to Rollick’s unwavering commitment to excellence, innovation, and continued growth. The […]
Remodeling the Customer Journey: Top OEM Solutions for Dealers
How are OEM solutions transforming dealer operations in today’s competitive market? As the recreation and industrial equipment industries evolve, OEM solutions are becoming indispensable for optimizing dealer operations. These solutions enhance lead quality, streamline inventory management, and personalize customer experiences, driving efficiency and satisfaction. This article will explore the multifaceted benefits of OEM solutions and […]
Taking the Guesswork Out of Lead Tracking: A Practical Guide
Lead tracking is a powerful tool in sales and marketing’s arsenal, yet its potential is often underutilized. Ineffective lead tracking can result in missed opportunities and wasted resources. This guide will provide actionable insights into data-driven approaches for enhancing sales through effective lead tracking, inspiring you to overcome common challenges and optimize your processes. Understanding […]
5 Surprising Facts About Inventory Marketing You Didn’t Know
Innovative inventory marketing is integral to dealer success for power sports, RV, and marine dealers. Traditional methods often need to improve in optimizing inventory visibility and efficiency. This article uncovers five surprising techniques to enhance inventory management and boost sales performance. From predictive analytics to leveraging social media insights, these strategies offer practical solutions for […]
Behind the Scenes: The Real Benefits of Effective CRM Integration
In the competitive outdoor recreation market, seamless CRM integration is not just a necessity but a game-changer for OEMs and dealers in the recreation and equipment industry. Effective CRM systems streamline operations, enhance customer satisfaction, and provide actionable insights. This article delves into the technical advantages of CRM integration, focusing on lead quality, sales efficiency, […]
How a Digital Retailing Solution Can Boost Your Sales
How can dealers today meet the evolving expectations of digital-savvy customers? In an era where online interactions dominate, adopting digital retailing solutions is no longer optional but essential. These platforms enhance customer buying experiences, streamline engagement, and leverage data analytics to drive sales. By integrating advanced digital tools, dealers can stay competitive and meet the […]
Top 3 Best Practices to Boost Your Sales Automation Efforts
Sales processes are becoming increasingly complex in the rapidly evolving world of Original Equipment Manufacturers (OEMs), particularly in the commercial and industrial sectors. Products like skid steers, zero-turn mowers, and mini excavators require sophisticated sales strategies to meet customer demands and stay competitive. Sales automation is vital in this landscape, offering solutions to streamline operations, […]
