USAA, the country’s largest provider of insurance, investing, and banking solutions, caters specifically to its 13MM+ membership base of U.S. military, veterans, and their families. Renowned for being voted the top financial services company by JD Power, USAA ensures that its products and Perks offerings are accessible exclusively to verified members. In July 2023, in partnership with Rollick, Inc., USAA launched the USAA Perks RV Savings Program to provide their membership with exclusive access to discounts and savings on new RVs parts, and rentals. One of the companies that agreed to participate in this program was a leading RV manufacturer that offered purchase incentives for several of its brands to USAA members.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
