If you aim to elevate your dealership’s communication strategies, Episode 17 of the Take the Helm Podcast is essential listening. In this episode, Chris Yeloushan, VP of Dealer Solutions at Rollick, shares his expertise in transforming digital leads into loyal customers. He emphasizes the importance of rapid, digital-first interactions to meet modern customer expectations, sustaining engagement through consistent and personalized communication, and the continued significance of in-person interactions by setting appointments to convert digital leads into sales. Chris also offers top advice for improving digital lead conversions, providing actionable insights that dealerships can immediately implement to enhance customer experiences and boost sales.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
