In our latest podcast, Brendan Bakler of Powersports Business sat down with Rollick’s own Chris Yeloushan, VP of Dealer Development, and Jason Nierman, Chief Revenue Officer, to dive into the findings of the Future of Buying study. The discussion highlighted key insights into evolving consumer behaviors, the impact of digital retailing on the buying process, and strategies for dealers to adapt and thrive in this dynamic market. Chris and Jason shared their expertise on fostering stronger dealer-customer relationships, leveraging technology to enhance the purchasing experience, and the pivotal role of data-driven decision-making in shaping the future of the powersports industry. Tune in to gain valuable perspectives on navigating the changing landscape of Powersports.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
