Parris RV, a leading multi-location recreational vehicle (RV) dealership group in the US, recognized the need to modernize their sales process and stay competitive in an increasingly digital world. To achieve this, they implemented a digital transformation initiative with Rollick, a provider of customer engagement solutions for the marine, powersports, and RV industries. This partnership allowed Parris RV to streamline their digital sales process and improve the customer experience through a platform that integrated their marketing technology stack. Rollick’s platform also provides Parris RV with a suite of tools to manage customer interactions, from lead generation to lead nurturing. The result of this digital transformation initiative has been increased sales, improved customer satisfaction, and a more efficient sales process for Parris RV.
Take The Helm Podcast, Episode 17 with Special Guest Chris Yeloushan of Rollick
If you aim to elevate your dealership's communication strategies, Episode 17 of the Take the Helm Podcast is essential listening. In this episode, Chris Yeloushan, VP of Dealer Solutions at Rollick, shares his expertise in transforming digital leads into loyal customers. He emphasizes the importance of rapid, digital-first interactions to...
