In today’s competitive, two-tiered distribution landscape, it is more critical than ever to keep your dealers in the loop through the entire customer lifecycle. From a lead’s initial contact to post-sale engagement, dealers play a vital role in delivering a seamless customer experience that can boost your brand reputation, customer satisfaction, and revenue.
One sure-fire tool that can help with this is Rollick’s Aimbase solution, an end-to-end customer engagement platform for manufacturers that offers a range of dealer-level CRM integrations, marketing automation, and owner communication to streamline customer data management and overall satisfaction. Not only does this keep you and your dealers on the same page, but it also gives you full visibility to the entire customer lifecycle and sales process.
With these five tools, you can make sure all bases are covered with your dealers from lead to owner management.
Enhanced Customer Acquisition
Aimbase’s tools for enhanced lead capture enables manufacturers to capture leads from various sources, including dealer inventory, Rollick’s digital retailing solution, web forms, landing pages, and social media. These leads are automatically added to the dealer’s CRM and are also sent via email/text notification, ensuring that they are not lost or forgotten. With the help of Aimbase, manufacturers and dealers can focus on converting leads into customers, knowing that their CRM is up-to-date and accurate.
Centralized Lead Management
Once your dealers receive new leads from your brand, Aimbase provides a centralized prospect and owner database that allows them to work sales leads and see customer satisfaction data for their dealership. The Aimbase database is accessible to the entire enterprise, with permissions set for the manufacturer (sees all dealer network data), regional sales reps (sees data for their dealer territory only, and dealer level users (assigned data to the dealership locations) Having all customer data in one place enables your brand and dealers to access customer information easily and use it to personalize their marketing efforts.
Seamless CRM Integration
Aimbase also offers seamless integration with a wide range of popular dealer-level CRM providers including Lightspeed, DP360, VinSolutions, Salesforce, HubSpot, and Microsoft Dynamics. This integration allows for the transfer of customer data between Aimbase and the CRM platform, ensuring that dealers receive leads directly into their sales workflow instantaneously, while the manufacturer receives disposition data on the dealership’s response to the prospect.
Customizable Reporting
Of course, without actionable insights, customer data can only take you so far. To keep your dealer network on the right track, Aimbase provides customizable reporting tools that allow brands to track their marketing performance, lead deliverability, prospect response rate, closed sales by dealership, and owner satisfaction with the manufacturer, product, and dealer. In turn, this data can help brands gain insights into their customers’ behavior, preferences, and needs, which can be used to improve marketing and sales strategies.
Customer Journey Tracking
Aimbase’s customer journey tracking capabilities enable manufacturers to track the customer’s journey from initial contact to post-sale follow-up. With this information, brands can identify areas where they need to improve their customer experience, such as lead response and customer satisfaction. By keeping track of the customer journey, manufacturers can ensure that they are delivering a seamless and personalized experience at every stage of the customer lifecycle.
In conclusion, the importance of keeping dealers involved throughout the entire customer lifecycle cannot be overstated in today’s competitive business environment. Rollick’s Aimbase technology provides an end-to-end customer engagement platform that offers a range of tools to streamline customer data management and boost overall satisfaction. With Aimbase, your dealers can focus on converting leads into customers while also providing a personalized and consistent customer experience, ultimately leading to increased revenue, customer satisfaction, and brand reputation.
