If you’re an OEM or dealer looking to triple your sales growth, this case study is for you. It outlines how leveraging dealer inventory integration and digital retailing tools can transform the buying journey from fragmented to seamless, meeting consumers’ rising expectations for a more online shopping experience. Discover how one RV OEM achieved 3x sales growth by implementing these innovative solutions—offering customers a frictionless experience from research to dealership visits—while significantly increasing conversion rates. Learn how you, too, can enhance customer engagement, reduce brand switching, and drive sales by optimizing your digital strategy.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
