Elkhart, IN. — February 12, 2021
Elkhart, IN (February 12, 2021) – Heartland RV, a leading Elkhart-based RV manufacturer, today announced the launch of its lead management and customer experience program. Powered by Rollick and its marketing technology, Aimbase, the solution provides the organization with enhanced marketing tools to better serve customers pre- and post-sale as well as dealers selling Heartland products.
“We are excited to be partnering with Rollick and the Aimbase platform. Our goal is to drive qualified sales leads to our dealers and we are here to support the dealer network so they can grow their business. We know the consumer expectations are changing and shifting to a more digital experience, therefore by providing marketing and sales opportunities to help our dealers is a priority of Heartland.” States Lesley Melvin, Director of Marketing for Heartland, Cruiser RV and DRV Luxury Suites. “This is just the beginning of our new journey and we are committed to our dealers and providing them with proper tools to be successful.”
Key components of the program include lead qualification and distribution to local dealers, automated consumer communications, post-sale customer satisfaction surveys to understand the sales and product experience, and robust analytics to measure performance across the enterprise.
Aimbase was initially launched with Heartland RV’s rebranding and website initiative, and similar programs will roll-out for Cruiser RV and DRV once their digital transformation initiatives are complete.
For more information regarding Heartland’s sale lead management, please contact your local Heartland sales representative.
To learn more about HEARTLAND® products, visit www.heartlandrvs.com and join the conversation on Facebook, Instagram and YouTube.
ABOUT HEARTLAND RV
Heartland Recreational Vehicles, LLC manufacturers and markets towable RVs through leading brands such as CYCLONE®, LANDMARK®, and PROWLER®. For more information about Heartland RV or its products, please visit www.heartlandrvs.com. Heartland RV is a subsidiary of THOR Industries.
U.S. Patent Pending. HEARTLAND® and all related trademarks and trade dress are owned by Heartland Recreational Vehicles, including recreational vehicle model names, logos, slogans, trade dress, and other marks and designations. Other marks are owned by their respective owners. Unauthorized use is prohibited.
