We're excited to announce our latest case study, "Global Ski/Wake Boat Manufacturer Enhances Lead Generation, Improves Lead Management, and Boosts Sales Conversion Rates." This study examines the challenges a leading ski/wake boat manufacturer faces and how Rollick's multifaceted strategy significantly improved its lead generation and management processes. Rollick increased lead generation and customer engagement by acquiring high-quality prospective customer data and launching a targeted national digital media campaign. Integrating the Aimbase Lead Management and Marketing Automation platform ensured efficient lead capture and distribution, while a comprehensive lead nurture email program kept prospects engaged. Personalized contact from live representatives and post-purchase feedback through the Aimbase CX engine further boosted sales conversion rates and customer satisfaction. This case study provides valuable insights for OEMs and dealers on leveraging technology and strategic marketing to enhance customer relationships and drive sales growth in the marine industry.
Power Hour Podcast, Driving Sales with AI: Inside Rollick’s Lead Nurturing Platform
Explore How AI is Transforming Dealer Lead Nurturing Brendan Baker, Powersports Business Editor in Chief, sits down with Rollick's Chris Yeloushan, VP of Dealer Development and Industry Relations, and Pete Eppele, Rollick's Chief Product Officer, to discuss the latest advancements in AI-driven sales solutions. Learn how Rollick's platform helps dealers...
