We're excited to announce our latest case study, "Global Ski/Wake Boat Manufacturer Enhances Lead Generation, Improves Lead Management, and Boosts Sales Conversion Rates." This study examines the challenges a leading ski/wake boat manufacturer faces and how Rollick's multifaceted strategy significantly improved its lead generation and management processes. Rollick increased lead generation and customer engagement by acquiring high-quality prospective customer data and launching a targeted national digital media campaign. Integrating the Aimbase Lead Management and Marketing Automation platform ensured efficient lead capture and distribution, while a comprehensive lead nurture email program kept prospects engaged. Personalized contact from live representatives and post-purchase feedback through the Aimbase CX engine further boosted sales conversion rates and customer satisfaction. This case study provides valuable insights for OEMs and dealers on leveraging technology and strategic marketing to enhance customer relationships and drive sales growth in the marine industry.
Take The Helm Podcast, Episode 17 with Special Guest Chris Yeloushan of Rollick
If you aim to elevate your dealership's communication strategies, Episode 17 of the Take the Helm Podcast is essential listening. In this episode, Chris Yeloushan, VP of Dealer Solutions at Rollick, shares his expertise in transforming digital leads into loyal customers. He emphasizes the importance of rapid, digital-first interactions to...
