Rollick’s latest case study, “Global Powersports Manufacturer Optimizes Lead Management and Improves Dealer Lead Response Times to Increase Sales.” This study explores how Rollick tackled the lead management challenges a leading global powersports manufacturer faces. By conducting an in-depth lead capture analysis and implementing the Aimbase Lead Management solution, Rollick ensured efficient lead distribution to nearby dealers. Additionally, training over 500 dealers on using Aimbase tools and establishing a call center for prompt follow-ups drastically reduced lead response times. These initiatives increased the lead quoting rate to 90% and boosted the sales rate by 20%, showcasing a significant enhancement in lead management efficiency and overall sales performance. This case study provides valuable insights for dealers leveraging advanced lead management systems and comprehensive training to optimize customer engagement and drive sales growth in the powersports industry.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...
