In a world where consumers are increasingly protective of their privacy, marketing automation can be a game-changer for dealerships—when used thoughtfully. Aimbase's marketing automation suite, powered by RollickLens™ and RollickScore™, empowers dealerships to connect with potential buyers meaningfully and respectfully. Here's how to leverage these tools to boost sales and...
Original Equipment Manufacturers (OEMs) and dealers play vital roles in shaping the customer experience, but their effectiveness hinges on how well they collaborate. A strong, cohesive relationship between OEMs and their dealer networks is essential for ensuring customers receive consistent, high-quality service at every stage of their journey. OEMs and...
In today's competitive market, recreational vehicle dealers constantly grapple with challenges that can stifle sales potential. Fragmented customer interactions, outdated lead management practices, and low conversion rates are some of the issues that threaten their profitability. Fortunately, innovative dealer solutions, like those provided by Rollick, empower businesses to overcome these...
As we look ahead to 2025, the outdoor power equipment (OPE) industry is facing some significant challenges. According to the recent OPEI market forecast, we can expect moderating growth, stabilizing inflation, and a slowdown in hiring—all factors that will influence how we approach the upcoming season. While the demand for...
In today's competitive market, businesses in the recreational vehicle (RV), marine, and powersports industries must adapt swiftly to changing customer preferences. One of the most effective ways to stay ahead is through inventory automation and data-driven marketing strategies. Leveraging data helps dealers and OEMs optimize their stock levels and showcase...
In the world of powersports, RVs, and marine manufacturing, OEM solutions are essential for businesses striving to stand out in a competitive landscape. These solutions go beyond offering parts or components—they represent a strategic approach that enhances the entire buyer journey, optimizes dealer networks, and fosters long-term relationships between Original...
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