Capitol Talk: Rollick’s Bernie Brenner Talks ‘Future of Buying’

Data-driven marketing strategies can significantly influence dealer success, highlighting the crucial impact of personalized campaigns informed by deep data insights. These approaches, powered by AI and predictive analytics, are central to deciphering customers' purchase intentions, enhancing customer acquisition, and fostering brand loyalty. This exploration offers an in-depth look at how...

For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let's look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales...