Capitol Talk: Rollick’s Bernie Brenner Talks ‘Future of Buying’

In the competitive outdoor recreation market, seamless CRM integration is not just a necessity but a game-changer for OEMs and dealers in the recreation and equipment industry. Effective CRM systems streamline operations, enhance customer satisfaction, and provide actionable insights. This article delves into the technical advantages of CRM integration, focusing...

How can dealers today meet the evolving expectations of digital-savvy customers? In an era where online interactions dominate, adopting digital retailing solutions is no longer optional but essential. These platforms enhance customer buying experiences, streamline engagement, and leverage data analytics to drive sales. By integrating advanced digital tools, dealers can...

Sales processes are becoming increasingly complex in the rapidly evolving world of Original Equipment Manufacturers (OEMs), particularly in the commercial and industrial sectors. Products like skid steers, zero-turn mowers, and mini excavators require sophisticated sales strategies to meet customer demands and stay competitive. Sales automation is vital in this landscape,...