Rollick CEO Bernie Brenner joins Rick Kessler and Sherm Goldenberg for this episode of RVBusiness Capitol Talk. Brenner discusses Rollick’s programs and services and the company’s recent “Future of Buying” study.
Optimizing Customer Journey in the Powersports, RV and Marine Industries
By: Ryan Mertz The customer journey encompasses the complete experience prospective buyers have as they interact with a brand. It begins with the first click and extends to becoming an advocate for the brand after making a purchase. This journey includes numerous nuanced micro-experiences and key stages where brands can...