Understanding AI: What It Can and Can’t Do for Modern Dealers

The dealer management space is undergoing a profound transformation with artificial intelligence (AI) integration. This technology is enhancing lead quality, customer experiences, and operational efficiency and paving the way for a new era of dealer management. This article discusses the multifaceted impact of AI on modern dealers, illuminating its potential to revolutionize lead quality, improve […]

Discover the Power of Collaboration with Co-Op Marketing Options

The strategic impact of co-op marketing options on dealer partnerships is undeniable in the fast-paced world of recreation and equipment. These collaborative marketing strategies drive higher customer engagement and offer myriad benefits for businesses in this industry. From effective implementation strategies to maximizing ROI, co-op marketing options play a pivotal role in shaping the future […]

Nurturing Early Funnel Leads: Strategies for Dealers and OEMs

In the recreation and equipment industry, the significance of early funnel leads cannot be overstated. These leads play a pivotal role in shaping sales outcomes, making dealers and OEMs need to adopt data-driven strategies for maximizing lead conversion rates. By leveraging customer data and precision-focused engagement tactics, dealers and OEMs can effectively nurture early funnel […]

Unleashing Customer Connections: How Data-Driven Marketing Transforms Dealers

Data-driven marketing strategies can significantly influence dealer success, highlighting the crucial impact of personalized campaigns informed by deep data insights. These approaches, powered by AI and predictive analytics, are central to deciphering customers’ purchase intentions, enhancing customer acquisition, and fostering brand loyalty. This exploration offers an in-depth look at how data-driven marketing revolutionizes dealer performance […]

Inventory Marketing Unveiled: The Undeniable Impact on Dealer Success

For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let’s look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales growth, and the future trends […]

Examining the Future of Buying

Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By Chris Yeloushan, VP of Dealer Development, and Industry Relations In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market research in the outdoor recreation […]

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping. By Jason Nierman Jason Nierman is the co-founder and chief revenue officer of Rollick. Rollick connects manufacturers, dealers, finance and insurance providers with in-market consumers in the powersports, RV and marine industries to deliver a seamless customer journey. Rollick’s solutions, utilized by over 130 OEMs and […]

Accelerating Growth: The Role of Marketing Automation in Modern OEM Campaigns

OEM campaigns (Original Equipment Manufacturers) are transforming with the integration of marketing automation. Here, we are exploring the pivotal role of marketing automation in empowering OEMs to renovate their antiquated marketing strategies. By analyzing the impact of this technology, we will uncover its beneficial effects on the industry and the quantifiable benefits it offers. From […]

Supercharge Your Dealer Success: Mastering Lead Incrementality

Understanding and optimizing lead incrementality is a game-changer for recreational vehicle sales dealers striving for unparalleled success. By examining the core principles and data-driven strategies, dealers can harness the potential of lead incrementality to elevate their performance and establish a lasting impact on the industry. The article below provides a comprehensive guide that empowers dealers […]

Rollick Accelerates Expansion into the Commercial/Industrial Industry

Company Announces the Hire of Kevin Sabourin as Head of Sales Commercial/Industrial AUSTIN, Texas, April 2, 2024 /PRNewswire/ — Rollick, the leading provider of marketing technology solutions for the Powersports, RV, and Marine industries, announced today its official expansion into the Commercial/Industrial industry. The move comes after 5 brands in these sectors – Fontaine Trailer, Giant, Kioti, MAXX-D, and […]