How to Measure the Success of Your Marketing Efforts for OEMs
Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors, including skid steers, zero-turn mowers, mini excavators, and more, face unique challenges in assessing the effectiveness of their marketing strategies. Given these industries’ precision and performance demands, it is crucial to understand the impact of marketing efforts. This article explores the key performance indicators […]
5 Key Best Practices for Commercial and Industrial OEM Dealers to Nurture Past Clients
How can OEM dealers effectively nurture past clients to boost loyalty and sales? Retaining clients is crucial for sustained business growth, and nurturing past clients can significantly enhance loyalty and drive repeat sales. By implementing strategic follow-up schedules and personalized offers, OEM dealers for commercial and industrial sectors, such as skid steers, zero-turn mowers, and […]
Power Hour interview with Rollick about the Future of Buying
In our latest podcast, Brendan Bakler of Powersports Business sat down with Rollick’s own Chris Yeloushan, VP of Dealer Development, and Jason Nierman, Chief Revenue Officer, to dive into the findings of the Future of Buying study. The discussion highlighted key insights into evolving consumer behaviors, the impact of digital retailing on the buying process, […]
Summer is a Poppin’: Is Your Marketing Plan Working?
For dealers and Original Equipment Manufacturers (OEMs) in the commercial and industrial equipment sectors—like skid steers, zero-turn mowers, and mini excavators—staying current with seasonal marketing trends is crucial for business performance. In our industry, consumer behaviors shift with the seasons, and our marketing plans must adapt to capitalize on these changes. This article explores data-driven […]
What is the Lifetime Value of a Client to Your Dealer?
In the commercial and industrial sectors, understanding a client’s lifetime value is crucial for both dealers and OEMs. While whole goods sales are a significant part of the business, a client’s true value extends far beyond the initial purchase. To maximize profitability and ensure long-term success, it’s essential to consider various factors that contribute to […]
The Overlooked Value of Post-Sale Engagement
In many commercial and industrial sectors, channel focus often lies disproportionately on closing the sale, with less attention given to what happens after the deal. However, for dealers and OEMs, post-sale engagement is a critical component of business strategy that is frequently overlooked. By nurturing customer relationships after the sale, businesses can unlock significant benefits […]
Speed to Lead: Staying Ahead of the Competition in Modern Dealers
Swift lead response is crucial in the recreational equipment industry, significantly impacting sales performance. This post examines the critical impact of rapid lead response and its correlation with improved sales outcomes. By exploring the role of technology in streamlining lead management, uncovering the link between rapid lead response and customer satisfaction, and detailing actionable strategies […]
From Sale to Service: How Post-Sale Engagement Drives Profitability
In today’s competitive business landscape, the significance of post-sale engagement cannot be overstated. Beyond the initial transaction, proactive customer support, personalized communication, and value-added services are key to fostering long-term customer relationships and increasing lifetime value. By investigating data-driven strategies, key metrics for evaluation, and actionable insights for optimization, businesses can unlock the potential of post-sale […]
Enhancing Dealer & Customer Interaction with Lightspeed/Rollick Integrations!
Join Rollick & Lightspeed on the power of technology through Lightspeed/Rollick integrations. Discover how these integrations can maximize your customer engagement and follow-up strategies. Effective communication is critical to meeting customer expectations in today’s digital landscape. We explore the best practices for connecting with online customers at the right time and in the right way. […]
Southside Harley Davidson’s Success with Rollick’s Digital Retailing and Lead Nurture Solutions
Since partnering with Rollick in late 2022, Southside Harley Davidson, under the leadership of Dave Charette, has leveraged multiple Rollick solutions, including GoRollick, Digital Retailing, Lead Nurture, and Lightspeed Lens/Score. This comprehensive approach has resulted in significant lead generation and sales conversion growth. The success of this partnership highlights how Rollick’s suite of services can […]
