Power Hour interview with Rollick about the Future of Buying

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In our latest podcast, Brendan Bakler of Powersports Business sat down with Rollick’s own Chris Yeloushan, VP of Dealer Development, and Jason Nierman, Chief Revenue Officer, to dive into the findings of the Future of Buying study. The discussion highlighted key insights into evolving consumer behaviors, the impact of digital retailing on the buying process, and strategies for dealers to adapt and thrive in this dynamic market. Chris and Jason shared their expertise on fostering stronger dealer-customer relationships, leveraging technology to enhance the purchasing experience, and the pivotal role of data-driven decision-making in shaping the future of the powersports industry. Tune in to gain valuable perspectives on navigating the changing landscape of Powersports.

Watch the podcast here.

Download The Future of Buying Study here.

What the Future of Buying podcast covers The episode focuses on how consumer behavior is changing and what those shifts mean for dealers and OEMs. Chris Yeloushan and Jason Nierman discuss how digital retailing influences buyer expectations, how dealerships can improve the buying experience, and why data-driven decision-making matters more than ever. Why this Future of Buying podcast matters For businesses in the powersports industry, understanding how customers research, compare, and purchase is essential. This Future of Buying podcast gives listeners practical insight into how dealers can adapt to changing expectations, build stronger customer relationships, and respond more effectively to a more digital purchase journey.

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