First Enterprise Lead Management Program by an RV Manufacturer
FOREST CITY, Iowa – September 15, 2021
Winnebago® is proud to announce the launch of WinnLeads 2.0, the first enterprise lead management program by an RV manufacturer.
Winnebago partnered with Rollick, the leader in delivering connected OEM, dealer technology and customer experiences in the recreation industry, to create this custom program. WinnLeads 2.0 is a sophisticated Enterprise Lead Management System (ELMS) for Winnebago and its dealer network.
“By better aligning Winnebago’s efforts with that of our dealer network, WinnLeads 2.0 will result in a best-in-class lead response and follow-up program that will drive incremental sales and unsurpassed customer experience,” said Winnebago’s Kim Weckert, Senior Digital Experience Manager.
WinnLeads combines high-quality leads, with enhanced data, response tools and processes to improve response time and close rates. For the core ELMS offering, all dealers will have access to Rollick SalesDriver (SD) for viewing, quoting and corresponding with consumers who submitted leads.
“WinnLeads is designed to give Winnebago the opportunity to nurture and shape the early lead experience to provide better qualified and more engaged leads to our dealers,” said Weckert.
About Winnebago brand RV’s
Winnebago brand RV’s offer legendary innovation, quality and service across a full spectrum of towable and motorized Recreational Vehicle offerings. Winnebago is a brand subsidiary of Winnebago Industries (NYSE: WGO) a leading manufacturer of outdoor lifestyle products.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 100 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including members of AAA, Progressive, and Sam’s Club. This includes policyholders of major insurance providers, employees at top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
