Rollick

The Ultimate Guide to the Marine Industry CSI Program

Share this post:

As the largest source of consumer satisfaction information in the marine industry, the Marine Industry Customer Satisfaction Index (CSI) program, powered by Rollick, was created to raise the bar for boat owner satisfaction and improve the overall customer experience to support long-term growth opportunities for the industry.

The program conducts two surveys with new boat and engine customers during the first year of ownership. The first survey is sent shortly after the time of boat delivery, and the second is sent nine months later. Together, the two surveys track customer satisfaction with the product, sales experience, delivery, and service process as well as product quality.

See customer case studies and learn the ins and outs of running a CSI program.

You might like these too

Browse Related Posts

Maximizing Sales with Data-Driven Inventory Marketing for the Recreation Industry

In today's competitive market, businesses in the recreational vehicle (RV), marine, and powersports industries must adapt swiftly to changing customer preferences. One of the most effective ways to stay ahead is through inventory automation and data-driven marketing strategies. Leveraging data helps dealers and OEMs optimize their stock levels and showcase...

Unlocking Growth with Tailored OEM Solutions

In the world of powersports, RVs, and marine manufacturing, OEM solutions are essential for businesses striving to stand out in a competitive landscape. These solutions go beyond offering parts or components—they represent a strategic approach that enhances the entire buyer journey, optimizes dealer networks, and fosters long-term relationships between Original...

Subscribe To The Blog