Parris RV, a leading multi-location recreational vehicle (RV) dealership group in the US, recognized the need to modernize their sales process and stay competitive in an increasingly digital world. To achieve this, they implemented a digital transformation initiative with Rollick, a provider of customer engagement solutions for the marine, powersports, and RV industries. This partnership allowed Parris RV to streamline their digital sales process and improve the customer experience through a platform that integrated their marketing technology stack. Rollick’s platform also provides Parris RV with a suite of tools to manage customer interactions, from lead generation to lead nurturing. The result of this digital transformation initiative has been increased sales, improved customer satisfaction, and a more efficient sales process for Parris RV.
Reduce Sales and Marketing Operations Costs with Aimbase
Managing leads effectively is as critical as tracking your marketing and sales expenses in today's competitive market. While you may monitor obvious costs like sales rep salaries, bonuses, or ad spending, the actual budget breakers often lie hidden in how your leads are handled or mishandled. Poor management leads to...
