Parris RV, a leading multi-location recreational vehicle (RV) dealership group in the US, recognized the need to modernize their sales process and stay competitive in an increasingly digital world. To achieve this, they implemented a digital transformation initiative with Rollick, a provider of customer engagement solutions for the marine, powersports, and RV industries. This partnership allowed Parris RV to streamline their digital sales process and improve the customer experience through a platform that integrated their marketing technology stack. Rollick’s platform also provides Parris RV with a suite of tools to manage customer interactions, from lead generation to lead nurturing. The result of this digital transformation initiative has been increased sales, improved customer satisfaction, and a more efficient sales process for Parris RV.
Rollick Introduces New AI Assistant Designed to Engage Shoppers and Convert Conversations into Action
Austin, TX — Rollick, Inc., a leading provider of digital retailing and customer engagement solutions for the outdoor recreation industries, announced today the introduction of the Rollick AI Assistant. Designed to help OEMs engage shoppers more effectively online using conversational AI functionality, the solution’s primary objective is to turn real-time conversations into meaningful action. Compliant with Rollick and client AI governance policies,...



