Parris RV, a leading multi-location recreational vehicle (RV) dealership group in the US, recognized the need to modernize their sales process and stay competitive in an increasingly digital world. To achieve this, they implemented a digital transformation initiative with Rollick, a provider of customer engagement solutions for the marine, powersports, and RV industries. This partnership allowed Parris RV to streamline their digital sales process and improve the customer experience through a platform that integrated their marketing technology stack. Rollick’s platform also provides Parris RV with a suite of tools to manage customer interactions, from lead generation to lead nurturing. The result of this digital transformation initiative has been increased sales, improved customer satisfaction, and a more efficient sales process for Parris RV.
How OEMs Leveraging Dealer Inventory and Digital Retailing Achieved MoreThan 2x Sales Growth
If you're an OEM or dealer looking to double your sales growth, this case study is for you. It outlines how leveraging dealer inventory integration and digital retailing tools can transform the buying journey from fragmented to seamless, meeting consumers' rising expectations for a more online shopping experience. Discover how...
