Parris RV, a leading multi-location recreational vehicle (RV) dealership group in the US, recognized the need to modernize their sales process and stay competitive in an increasingly digital world. To achieve this, they implemented a digital transformation initiative with Rollick, a provider of customer engagement solutions for the marine, powersports, and RV industries. This partnership allowed Parris RV to streamline their digital sales process and improve the customer experience through a platform that integrated their marketing technology stack. Rollick’s platform also provides Parris RV with a suite of tools to manage customer interactions, from lead generation to lead nurturing. The result of this digital transformation initiative has been increased sales, improved customer satisfaction, and a more efficient sales process for Parris RV.
Rollick Releases the 2026 Future of Buying Study, Delivering New Insights into Today’s Outdoor Recreation Consumer Purchase Journey
AUSTIN, Texas, Oct. 27, 2026 /PRNewswire/ -- Rollick, Inc., a leader in outdoor recreation marketing, technology, and market research, today announced the release of its 2026 Future of Buying Study. Based on feedback from 17,764 recent shoppers across 31 RV, marine, and powersports brands, the new study explores how shopping...
