OEM, Dealer, Consumer: How to Make the Love Last in the Marine Industry

Share this post:

Rollick’s study put a microscope on long-term satisfaction by looking at customer data from boat or engine owners who have had the same brand for at least 3-7 years. Rollick analyzed the initial customer satisfaction data of over 2,000 boat and engine customers during the first year of ownership, then re-surveyed the customers asking, “Based on your original purchase and the level of satisfaction you have, how would you rate the level of satisfaction now, with the brand and dealer?”

Learn the cause and effects of long-term boat satisfaction on your current owners' desire to repurchase from you.

You might like these too

Browse Related Posts

Rollick Achieves Second Consecutive Year on the Inc. 5000 Annual List 

Rollick, a leading provider of customer engagement technology solutions in the RV, powersports, marine, and equipment industries is thrilled to announce its remarkable achievement of being included in the prestigious Inc. 5000 Annual List for the second consecutive year. This recognition is a testament to Rollick's commitment to excellence, innovation,...

Webinar: Helping Dealers Close with Special Offers

Attention dealers! Join Chris Yeloushan, VP of Dealer Solutions, and Casey Baker, Sr. Director of Partnerships as they walk you through the Rollick Special Offers engine that can put up to $5,000 back in your customer’s pocket this holiday season. Learn where the Special Offers are presented to prospects, how...

Subscribe To The Blog