Rollick’s study put a microscope on long-term satisfaction by looking at customer data from boat or engine owners who have had the same brand for at least 3-7 years. Rollick analyzed the initial customer satisfaction data of over 2,000 boat and engine customers during the first year of ownership, then re-surveyed the customers asking, “Based on your original purchase and the level of satisfaction you have, how would you rate the level of satisfaction now, with the brand and dealer?”
Learn the cause and effects of long-term boat satisfaction on your current owners’ desire to repurchase from you.
