In the March Partner Report, NPDA's Interim Executive Director, Dave McMahan, and Rollick's VP of Dealer Development and Industry Relations, Chris Yeloushan, discussed the Future of Buying study.
In the fall of 2023, Rollick conducted a "Future of Buying" study to understand consumer shopping behaviors in outdoor recreation, receiving feedback from nearly 27,000 participants. The study had an impressive response rate of up to 30% and was enabled through collaboration with twenty-seven Rollick clients across the Powersports, RV, and Marine industries. The findings aim to communicate how consumers interact with brands and dealers and the technologies utilized during their shopping experience.
