Rollick

NPDA’s Partner Report Segment Featuring Rollick!

Share this post:

In the March Partner Report, NPDA's Interim Executive Director, Dave McMahan, and Rollick's VP of Dealer Development and Industry Relations, Chris Yeloushan, discussed the Future of Buying study.

In the fall of 2023, Rollick conducted a "Future of Buying" study to understand consumer shopping behaviors in outdoor recreation, receiving feedback from nearly 27,000 participants. The study had an impressive response rate of up to 30% and was enabled through collaboration with twenty-seven Rollick clients across the Powersports, RV, and Marine industries. The findings aim to communicate how consumers interact with brands and dealers and the technologies utilized during their shopping experience. 

Watch the podcast here.

Download The Future of Buying Study here.

You might like these too

Browse Related Posts

Examining the Future of Buying

Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By Chris Yeloushan, VP of Dealer Development, and Industry Relations In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market...

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping. By Jason Nierman Jason Nierman is the co-founder and chief revenue officer of Rollick. Rollick connects manufacturers, dealers, finance and insurance providers with in-market consumers in the powersports, RV and marine industries to deliver a seamless customer journey. Rollick's solutions, utilized...

Accelerating Growth: The Role of Marketing Automation in Modern OEM Campaigns

OEM campaigns (Original Equipment Manufacturers) are transforming with the integration of marketing automation. Here, we are exploring the pivotal role of marketing automation in empowering OEMs to renovate their antiquated marketing strategies. By analyzing the impact of this technology, we will uncover its beneficial effects on the industry and the...

Subscribe To The Blog