In the March Partner Report, NPDA’s Interim Executive Director, Dave McMahan, and Rollick’s VP of Dealer Development and Industry Relations, Chris Yeloushan, discussed the Future of Buying study.
In the fall of 2023, Rollick conducted a “Future of Buying” study to understand consumer shopping behaviors in outdoor recreation, receiving feedback from nearly 27,000 participants. The study had an impressive response rate of up to 30% and was enabled through collaboration with twenty-seven Rollick clients across the Powersports, RV, and Marine industries. The findings aim to communicate how consumers interact with brands and dealers and the technologies utilized during their shopping experience.
Watch the podcast here.
Download The Future of Buying Study here.
What the NPDA Partner Report Rollick feature covers The conversation highlights how the Future of Buying study was developed, what it revealed about how consumers shop across powersports, RV, and marine categories, and why those insights matter for dealers and brands. With nearly 27,000 responses, the study offers a useful look at how buyers interact with brands, dealers, and digital tools during the purchase journey. Why the NPDA Partner Report Rollick feature matters For dealers, OEMs, and industry partners, this NPDA Partner Report Rollick segment offers practical context around changing customer expectations. It connects research findings to real-world decisions about engagement, digital retailing, and the technologies that shape the modern shopping experience.
