Maximizing Email Marketing Precision with Aimbase’s New Feature

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Rollick is pleased to announce a new addition to Aimbase that promises to measure email engagement precisely. Our latest feature automatically filters out bot-generated open-and-click data, ensuring you receive more accurate and reliable metrics.

Understanding the Bot Conundrum

Bots, automated programs designed for various purposes such as spam detection and content analysis, can inadvertently distort email engagement metrics. This distortion, often seen in open and click-through rates, complicates accurately assessing your email campaigns' performance and effectiveness.

The Significance of Accuracy

Accurate email engagement metrics are crucial for making informed decisions and optimizing your email marketing strategy. The new Aimbase feature brings forth several benefits:

  • Precision in Metrics: Enjoy more accurate and reliable data for open, click-through, and conversion rates.
  • Actionable Insights: Gain meaningful insights into your email performance, enabling you to make informed decisions and optimize strategies effectively.
  • Personalization Perfection: Achieve more precise segmentation and personalization by basing audience preferences on human interactions.
  • Confident Decision-Making: Make confident and informed decisions to enhance your email marketing strategy and tactics.

Navigating the Challenges of Changing Email Client Policies

Given the increasing unreliability of open rate data based on the implementation of Apple's Mail Privacy Protection, Google Mail Proxy, and Yahoo Mail Proxy, email marketers are encouraged to shift their focus towards other metrics for measuring user engagement, ensuring a more reliable and insightful assessment of the effectiveness of their email campaigns.

A Broader View of Engagement

Open rates are no longer the reliable metric they once were. Adopting a more comprehensive approach is crucial to measuring email performance accurately. Consider downstream measurements such as click-through rates, landing page visits, and lead conversions to gauge the true success of your email campaigns.

Seamless Integration for All Users

The best part? This feature is now available to all Aimbase customers. It's automatically enabled for all your email campaigns, nurture programs, and lead autoresponders. There's no need to activate or adjust any settings. Log in to your account, check your email engagement data, and witness the precision of our filtered results.

In a landscape where accuracy is king, Aimbase's new feature ensures that your email engagement metrics genuinely reflect the human connection, allowing you to make data-driven decisions and drive your email marketing strategy to new heights. If you are looking for more information, please reach out to Rollick.

About Rollick  

Rollick connects manufacturers, dealers, finance, and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick's solutions, utilized by over 130 OEMs and thousands of dealers, include new customer acquisition, enterprise lead management, digital retailing, inventory marketing, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its outdoor recreational vehicle buying marketplace to include a nationwide network of dealers and an affinity partner network with access to over 250 million high-quality customers, including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.

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