In a highly competitive boating category, a ski and wake boat manufacturer partnered with Rollick to implement a database and marketing strategy utilizing the Aimbase platform. The program would allow the boat brand to attract in-marketing buyers for their dealers and close prospects at a higher rate compared to their competition.
Why Dealer Follow-Up Defines Customer Experience
A powersports dealer who fails to follow up risks losing both the sale and the customer’s long-term loyalty. By: Rollick, Inc. For many powersports, RV and marine buyers, the excitement of shopping for a new unit can quickly fade when dealer follow-up falls short. Too often, customers who are ready...
