In a highly competitive boating category, a ski and wake boat manufacturer partnered with Rollick to implement a database and marketing strategy utilizing the Aimbase platform. The program would allow the boat brand to attract in-marketing buyers for their dealers and close prospects at a higher rate compared to their competition.
Reduce Sales and Marketing Operations Costs with Aimbase
Managing leads effectively is as critical as tracking your marketing and sales expenses in today's competitive market. While you may monitor obvious costs like sales rep salaries, bonuses, or ad spending, the actual budget breakers often lie hidden in how your leads are handled or mishandled. Poor management leads to...
