In a highly competitive boating category, a ski and wake boat manufacturer partnered with Rollick to implement a database and marketing strategy utilizing the Aimbase platform. The program would allow the boat brand to attract in-marketing buyers for their dealers and close prospects at a higher rate compared to their competition.
Behind the Scenes: The Real Benefits of Effective CRM Integration
In the competitive outdoor recreation market, seamless CRM integration is not just a necessity but a game-changer for OEMs and dealers in the recreation and equipment industry. Effective CRM systems streamline operations, enhance customer satisfaction, and provide actionable insights. This article delves into the technical advantages of CRM integration, focusing...