We're excited to announce our latest case study, "Global Ski/Wake Boat Manufacturer Enhances Lead Generation, Improves Lead Management, and Boosts Sales Conversion Rates." This study examines the challenges a leading ski/wake boat manufacturer faces and how Rollick's multifaceted strategy significantly improved its lead generation and management processes. Rollick increased lead generation and customer engagement by acquiring high-quality prospective customer data and launching a targeted national digital media campaign. Integrating the Aimbase Lead Management and Marketing Automation platform ensured efficient lead capture and distribution, while a comprehensive lead nurture email program kept prospects engaged. Personalized contact from live representatives and post-purchase feedback through the Aimbase CX engine further boosted sales conversion rates and customer satisfaction. This case study provides valuable insights for OEMs and dealers on leveraging technology and strategic marketing to enhance customer relationships and drive sales growth in the marine industry.
Reduce Sales and Marketing Operations Costs with Aimbase
Managing leads effectively is as critical as tracking your marketing and sales expenses in today's competitive market. While you may monitor obvious costs like sales rep salaries, bonuses, or ad spending, the actual budget breakers often lie hidden in how your leads are handled or mishandled. Poor management leads to...
