Rollick’s latest case study, “Global Powersports Manufacturer Optimizes Lead Management and Improves Dealer Lead Response Times to Increase Sales.” This study explores how Rollick tackled the lead management challenges a leading global powersports manufacturer faces. By conducting an in-depth lead capture analysis and implementing the Aimbase Lead Management solution, Rollick ensured efficient lead distribution to nearby dealers. Additionally, training over 500 dealers on using Aimbase tools and establishing a call center for prompt follow-ups drastically reduced lead response times. These initiatives increased the lead quoting rate to 90% and boosted the sales rate by 20%, showcasing a significant enhancement in lead management efficiency and overall sales performance. This case study provides valuable insights for dealers leveraging advanced lead management systems and comprehensive training to optimize customer engagement and drive sales growth in the powersports industry.
GuestView: AI Shopping Assistants Transforming RV Buying
EDITOR’S NOTE: The following is a GuestView by Chris Yeloushan and Pete Eppele of Rollick, a company that connects manufacturers, dealers, and finance and insurance providers with in-market consumers to deliver a seamless customer journey from pre-purchase through re-purchase. AI is reshaping how RVs buying happens, and the transformation is unfolding...
