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From Sale to Service: How Post-Sale Engagement Drives Profitability

In today's competitive business landscape, the significance of post-sale engagement cannot be overstated. Beyond the initial transaction, proactive customer support, personalized communication, and value-added services are key to fostering long-term customer relationships and increasing lifetime value. By investigating data-driven strategies, key metrics for evaluation, and actionable insights for optimization, businesses can...

Understanding AI: What It Can and Can’t Do for Modern Dealers

The dealer management space is undergoing a profound transformation with artificial intelligence (AI) integration. This technology is enhancing lead quality, customer experiences, and operational efficiency and paving the way for a new era of dealer management. This article discusses the multifaceted impact of AI on modern dealers, illuminating its potential...

Discover the Power of Collaboration with Co-Op Marketing Options

The strategic impact of co-op marketing options on dealer partnerships is undeniable in the fast-paced world of recreation and equipment. These collaborative marketing strategies drive higher customer engagement and offer myriad benefits for businesses in this industry. From effective implementation strategies to maximizing ROI, co-op marketing options play a pivotal...

Nurturing Early Funnel Leads: Strategies for Dealers and OEMs

In the recreation and equipment industry, the significance of early funnel leads cannot be overstated. These leads play a pivotal role in shaping sales outcomes, making dealers and OEMs need to adopt data-driven strategies for maximizing lead conversion rates. By leveraging customer data and precision-focused engagement tactics, dealers and OEMs...

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping. By Jason Nierman Jason Nierman is the co-founder and chief revenue officer of Rollick. Rollick connects manufacturers, dealers, finance and insurance providers with in-market consumers in the powersports, RV and marine industries to deliver a seamless customer journey. Rollick's solutions, utilized...

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