Ride With Us is evolving. The industry's market expansion initiative led by the MIC, now has a revised strategy built around targeted online content and a new partnership with a marketing technology provider to generate sales leads."Since the launch of Ride With Us in 2021, we have gathered a huge...
Understanding and optimizing lead incrementality is a game-changer for recreational vehicle sales dealers striving for unparalleled success. By examining the core principles and data-driven strategies, dealers can harness the potential of lead incrementality to elevate their performance and establish a lasting impact on the industry. The article below provides a...
Customer Relationship Management: Why It's More Than Just Data Is customer relationship management merely about data? This question often sparks debates with dealers and manufacturers, with many emphasizing the significance of data-driven approaches. However, a closer look reveals that CRM encompasses a multifaceted landscape beyond raw information and analytics. It's...
Lead nurturing is crucial in fostering successful customer relationships and enhancing conversions. Studies have shown that dealers and manufacturers proficient in lead nurturing tend to produce more sales-ready leads at a reduced cost. This highlights the significant impact of lead nurturing in converting potential leads into dedicated customers. This article...
In today's challenging economy, we understand the importance of finding effective ways to sell more products, especially when your inventory is bloated, and demand is on the decline. That's why we're excited to share with you some powerful marketing strategies to boost sales by leveraging consumer offers. One of the...
In today's fast-paced digital landscape, staying ahead of the competition and delivering a personalized experience to consumers is paramount. Dealerships in the RV, boat, and powersports industries are seeking innovative solutions to drive sales, streamline operations, and provide seamless customer interactions. Enter Rollick's Special Offers Engine, a game-changing component of...
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