Future of Buying Whitepaper
“The Future of Buying” (FOB) study by Rollick Inc. explores consumer behaviors within the outdoor recreation industries, explicitly focusing on RV, Marine, and Powersports. The study, involving almost 27,000 participants, aims to illustrate the details of consumer engagement with brands and dealers during the shopping and buying process, shedding light on the tools, technologies, and […]
Rollick Tips: Digital Media Recommendations During Uncertain Times
As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months.
Powersports and RV Analytics During Covid-19 Pandemic – 4/20/2020
We continue to see strength in the off-road categories, and there was a noticeable uptick in demand for motorcycles.
The Recreation Shopping Experience: Why Consumers Buy and How to Ensure They Buy From You
If you are a manufacturer or dealer selling boats, RVs, or off-road vehicles, this content is for you!
Powersports and RV Analytics During Covid-19 Pandemic – 4/13/2020
We witnessed a significant increase in consumer demand week over week. This was driven by significant gains in the off-road category, with interest in side by sides leading the way.
Powersports and RV Analytics During Covid-19 Pandemic – 4/27/2020
When we examine ‘Time to Purchase’, almost 48% of consumers indicate they are buying within a week, which is the highest it’s been since the pandemic hit.
How to Leverage the Marketing Power of Ratings and Reviews
It’s highly likely that at some point in your purchase journey, you read what other customers had to say about the product or service being considered.
