Why Customer Satisfaction Programs Are Essential for Today’s Outdoor Recreation Dealers
The outdoor recreation industry is witnessing unprecedented growth, which has raised customer expectations. In this environment, outdoor recreation dealers must go beyond providing high-quality products and consider how to deliver unparalleled customer experiences. One critical way to achieve this is through customer satisfaction programs, which focus on capturing customer feedback and turning it into insights […]
Automating the Sales Process: The Benefits of Marketing Automation for RV and Marine Dealers
Marketing automation has become a game-changer in today’s RV and marine markets, where customers expect quick and customized interactions. This technology empowers dealers to manage leads efficiently, enhance customer engagement, and drive conversions. With tools specifically designed for the unique demands of these industries, marketing automation enables dealers to focus on relationship-building while maintaining an […]
How the Right Tech Helps Bring High-Quality Leads to OEMs
In the outdoor recreation industry, where product quality and customer satisfaction are paramount, lead generation is an essential aspect of success for Original Equipment Manufacturers (OEMs). Today’s OEMs are tasked with crafting outstanding recreational products, navigating complex marketing channels, understanding evolving customer preferences, and delivering value-driven customer experiences. Leveraging the right technology can make all […]
The Future of Lead Management in the Powersports Industry
Lead management in the powersports industry is a vital part of the sales process and a key driver of customer loyalty. Today’s customers are informed and eager, seeking more than just a product—they want experiences that align with their passion for adventure. However, the journey from a curious lead to a loyal customer is often […]
Marketing Automation: How to Be Effective (Without Being Creepy)
In a world where consumers are increasingly protective of their privacy, marketing automation can be a game-changer for dealerships—when used thoughtfully. Aimbase’s marketing automation suite, powered by RollickLens™ and RollickScore™, empowers dealerships to connect with potential buyers meaningfully and respectfully. Here’s how to leverage these tools to boost sales and customer loyalty without crossing any […]
Optimizing OEM-Dealer Relationships to Enhance Customer Experiences
Original Equipment Manufacturers (OEMs) and dealers play vital roles in shaping the customer experience, but their effectiveness hinges on how well they collaborate. A strong, cohesive relationship between OEMs and their dealer networks is essential for ensuring customers receive consistent, high-quality service at every stage of their journey. OEMs and dealers can create seamless, positive […]
Maximize Your Sales Potential with Rollick’s Dealer Solutions
In today’s competitive market, recreational vehicle dealers constantly grapple with challenges that can stifle sales potential. Fragmented customer interactions, outdated lead management practices, and low conversion rates are some of the issues that threaten their profitability. Fortunately, innovative dealer solutions, like those provided by Rollick, empower businesses to overcome these obstacles. By streamlining customer engagement, […]
How OEMs Can Empower Their Dealers to Thrive in a Challenging 2025 Retail Climate
As we look ahead to 2025, the outdoor power equipment (OPE) industry is facing some significant challenges. According to the recent OPEI market forecast, we can expect moderating growth, stabilizing inflation, and a slowdown in hiring—all factors that will influence how we approach the upcoming season. While the demand for handheld, commercial, and electric products […]
Maximizing Sales with Data-Driven Inventory Marketing for the Recreation Industry
In today’s competitive market, businesses in the recreational vehicle (RV), marine, and powersports industries must adapt swiftly to changing customer preferences. One of the most effective ways to stay ahead is through inventory automation and data-driven marketing strategies. Leveraging data helps dealers and OEMs optimize their stock levels and showcase the right products to customers […]
Unlocking Growth with Tailored OEM Solutions
In the world of powersports, RVs, and marine manufacturing, OEM solutions are essential for businesses striving to stand out in a competitive landscape. These solutions go beyond offering parts or components—they represent a strategic approach that enhances the entire buyer journey, optimizes dealer networks, and fosters long-term relationships between Original Equipment Manufacturers (OEMs) and their […]
